Shopper Activation Manager

Are you a shopper marketing professional with a passion for bringing brands to life across retail and digital channels? We're partnering with a leading FMCG business to recruit a Shopper Activation Manager who will play a pivotal role in delivering impactful shopper campaigns, retailer activations and digital communications strategies across a portfolio of well-known consumer brands. This is an exciting opportunity to join a high-performing marketing team where you'll have the autonomy to shape activation plans, work closely with major UK retailers and influence how consumers engage with brands both in-store and online.

The Role You will be responsible for developing and executing integrated shopper and digital marketing plans that drive awareness, engagement and conversion. Working cross-functionally with Brand, Commercial, Category and external agency partners, you'll translate brand strategy into compelling retailer activations, digital content and shopper experiences that deliver measurable results. Key Responsibilities Develop and execute insight‑led shopper activation campaigns across key retail customers.

Deliver retailer media plans across multiple touchpoints and channels. Create best‑in‑class shopper assets including POS, retailer media, online content and activation toolkits. Drive digital shelf excellence through optimisation of product content, imagery, SEO, taxonomy and online visibility.

Manage retailer partnerships and co‑branded activation opportunities. Analyse campaign performance, measure ROI and identify optimisation opportunities. Support new product launches with engaging shopper and digital activation plans.

Manage activation budgets, forecasting and agency relationships. Present campaign results and recommendations to internal stakeholders and retail partners. Lead the execution of digital communications plans across multiple platforms.

Collaborate with agencies to create engaging content aligned with brand objectives. Track digital performance metrics and support SEO, CRM and social media initiatives. Stay ahead of shopper, retail media and digital marketing trends to drive innovation.

About You We're looking for a commercially minded marketer who combines creativity with analytical thinking and thrives in a fast‑paced FMCG environment. Experience Required FMCG experience Worked with UK Grocers Good understanding of the consumer‑to‑shopper journey and how to tailor messaging, media, and creative to maximise engagement and conversion. Experience delivering integrated campaigns across shopper and digital channels.

Strong collaboration and project management skills, with the ability to work effectively across functions, markets, and agency partners. Commercially minded with good attention to detail, analytical and experience of using insight to shape recommendations. Experience working with agencies and managing multiple campaign delivery.

Confident communicator with strong presentation and stakeholder management skills, experience of holding teams and agencies to account. Passion for shopper engagement, digital trends, and brand building #J-18808-Ljbffr