Senior Product Manager

Senior Product Manager – Web & Apps Location: Mumbai Company: Pinkvilla Media Pvt. Ltd. About Pinkvilla Pinkvilla is one of India’s leading digital media platforms covering entertainment, lifestyle, and pop culture, reaching millions of users across web and mobile apps.

We are building the next generation of content experiences driven by product, data, and innovation. Role Overview We are looking for a Senior Product Manager to work on the product strategy, roadmap, and execution for Pinkvilla’s website and mobile applications (iOS & Android). This role requires a strong mix of consumer product thinking, data-driven decision-making, and execution excellence to enhance user engagement, retention, and monetization.

Key Responsibilities Product Strategy & Leadership Work with the product team in managing end-to-end product lifecycle for Pinkvilla’s web and app platforms Define and drive the product roadmap aligned with business goals (traffic, engagement, revenue) Identify new opportunities in content consumption, personalization, and user experience User Experience & Growth Improve user journeys across content discovery, reading, video consumption, and sharing Drive SEO, app engagement, retention, and DAU/MAU growth Optimize funnels (homepage → article → video → subscription/ad engagement) Data & Analytics Use tools like Google Analytics, Firebase, Mixpanel, etc. to track performance Run A/B tests and experiments to improve conversion and engagement Define and monitor key metrics: retention, session time, bounce rate, CTR Monetization Work closely with revenue teams to optimize ad placements, page performance, and yield Explore new monetization streams (subscriptions, commerce integrations, branded content formats) Execution & Collaboration Collaborate with engineering, design, editorial, SEO, and sales teams Translate business requirements into clear product requirements (PRDs) Drive sprint planning, prioritization, and timely delivery Platform & Performance Improve site speed, app performance, and scalability Ensure best practices in Core Web Vitals, app stability, and UX standards Requirements Experience 5 - 8+ years in Product Management (preferably in media, content, or consumer internet) Proven experience managing high-traffic websites and mobile apps Skills Strong understanding of consumer behavior, content platforms, and engagement loops Hands-on with analytics tools (GA4, Firebase, Mixpanel, etc.) Experience working with SEO, content products, or ad-driven businesses Ability to balance editorial needs + product scalability Strong stakeholder management and communication skills Technical Understanding Good understanding of frontend/backend systems, APIs, CMS platforms Familiarity with app ecosystems (iOS/Android), push notifications, and personalization engines