IT Services Lead Generation & Bidding Specialist

Company Description DotCom Growth is a digital marketing agency dedicated to driving business growth through strategic planning, execution, and data-driven solutions. Catering to SMEs, startups, and enterprises, our mission is to unlock the true growth potential of businesses in the digital space. Our team is composed of passionate professionals who specialize in delivering impactful results. We focus on enabling our clients to thrive in a competitive digital landscape. Department Business Development & Outreach Reports To Lead Generation Expert / Marketing Head Experience 2–4 Years in B2B lead generation specifically for IT services, software development, or technology companies Salary 35k-50k Mandatory Must have experience generating leads from US, UK, AU, or CA markets. Domestic-only experience will not be considered. Role Overview This is a hunter role. Your job is to identify, qualify, and initiate conversations with decision-makers who have a genuine need for IT services — custom software development, AI, cloud, DevOps, or digital transformation. You are not a cold caller filling a quota.

You are a skilled outreach professional who researches prospects, crafts personalised first-touch messages, and builds the pipeline that the sales team converts. Quality of conversation started matters far more than volume of messages sent. What You Will Own • Prospect Research — Prospecting and list building — identify target companies and decision-makers using LinkedIn Sales Navigator, Apollo.io, and ZoomInfo based on defined ICP criteria • Outreach Execution — Multi-channel outreach — LinkedIn connection campaigns, personalised InMail sequences, cold email via Apollo/Instantly, and Upwork bid outreach • Upwork Outreach — Upwork profile management — bid on relevant IT services projects, write compelling cover letters, and manage initial client conversations until hand-off to senior team • Bark Lead Response — Bark platform — monitor new leads, respond within target timeframe, qualify budget and project scope before escalating • CRM Management — CRM hygiene — log all outreach activity, conversation notes, and follow-up tasks in HubSpot or Salesforce with zero data gaps • Lead Qualification — Lead qualification — apply BANT or similar qualification framework before passing leads to the Pre-Sales team to protect their time • Message Optimisation — A/B testing outreach messages — test subject lines, opening lines, and CTAs to continuously improve reply rates • Reporting — Weekly pipeline reporting — outreach volume, reply rates, qualified leads generated, and conversations initiated by channel Non-Negotiable Requirements • 2+ years B2B lead generation specifically for IT services or technology companies — not generic sales or domestic B2C • Hands-on experience with LinkedIn Sales Navigator — saved searches, lead lists, InMail campaigns • Proficiency with Apollo.io or similar prospecting and email sequencing platform • Experience with Upwork — bidding on IT services projects, writing cover letters that win responses • Understanding of IT services buyer personas — what a CTO, VP Engineering, or Head of Digital Transformation cares about • Strong written English — your first message is A3Logics' first impression to international prospects • Familiarity with CRM tools — HubSpot or Salesforce data entry and pipeline management What Will Get You Shortlisted Faster • Demonstrable reply rate metrics from past outreach campaigns — actual numbers, not claims • Experience with personalisation at scale — using company-specific research to customise each outreach • Prior experience with Bark platform for IT services lead response • Knowledge of IT services verticals — AI, cloud, DevOps, custom software — sufficient to qualify leads intelligently KPIs You Will Be Measured Against • Number of qualified leads generated per month — minimum threshold defined at onboarding • LinkedIn connection acceptance rate and InMail reply rate • Upwork response rate and conversations initiated per week • Lead-to-sales-call conversion rate — percentage of your leads that become qualified discovery calls Perks & Culture ✦ 5-Day Work Week — structured for focus, not face time ✦ Flexible Working Hours — we measure output, not hours clocked ✦ Performance-Linked Incentives — exceptional work is recognised and rewarded financially ✦ Growth-Oriented Culture — clear career path with defined milestones, not a dead-end role ✦ International Client Exposure — work directly on campaigns and accounts with US, UK, AU, CA clients ✦ Collaborative Team Environment — direct access to senior leadership and cross-functional teams ✦ Continuous Learning — access to premium tools, industry resources, and skill development budgets ✦ Merit-Based Progression — promotions driven by results, not tenure