Sr. Marketing/Business Development

Job Description Job Description Sr Marketing and Business Development Location: New York, NY/Hybrid Duration: Full-Time Job Summary The Sr Marketing and Business Development will drive awareness, generate qualified leads, support sales growth, and build strategic relationships for a cybersecurity and infrastructure company. This role combines marketing execution with business development strategy to expand the company's presence in target markets, including enterprise, government, MSP, and infrastructure clients. Key Responsibilities • Develop and execute marketing campaigns to promote cybersecurity and infrastructure solutions. • Identify and pursue new business opportunities through outreach, networking, and partnership development. • Build and maintain relationships with clients, channel partners, and key decision-makers. • Work with sales and technical teams to create proposals, presentations, and account strategies. • Support lead generation, pipeline development, and conversion of prospects into customers. • Track market trends, competitor activity, and customer needs to refine messaging and strategy. • Coordinate events, webinars, content marketing, and other demand-generation initiatives. • Maintain CRM records and report on marketing and business development performance.

Qualifications • Bachelor's degree in marketing, business, communications, or a related field. • >5 years of experience in marketing, business development, or sales, preferably in cybersecurity, IT, or infrastructure. • Strong understanding of B2B marketing, lead generation, and relationship management. • Excellent communication, presentation, and negotiation skills. • Ability to work cross-functionally with sales, operations, and technical teams. • Experience with CRM tools, digital marketing platforms, and marketing analytics. Preferred Experience • Background in cybersecurity, managed services, network security, or critical infrastructure. • Familiarity with government, enterprise, or channel sales environments. • Experience with account-based marketing, proposal development, and partnership strategy. bility to translate technical solutions into clear business value. Success Metrics • Number of qualified leads generated. • Growth in pipeline and revenue opportunities. • Conversion rate from marketing campaigns and outreach. • New partnerships or client relationships established. • Increase in brand awareness and market engagement.