Social Media Manager

Company Description Luzo is India's premier marketplace for beauty and wellness, connecting over 5 lakh customers with more than 2,000 verified salons, spas, and derma clinics across Mumbai, Delhi, Bengaluru, Pune, Hyderabad, and Chennai. We empower consumers to discover and book premium beauty, skincare, and wellness services in just 30 seconds, with no prepayment or cancellation fees. For salon and clinic owners, Luzo offers digital visibility, qualified customer leads, and a reliable revenue stream, enabling them to focus on their craft. Backed by 100X.VC and Enrission India Capital, Luzo is shaping the future of India’s fragmented and predominantly offline beauty and wellness industry while fostering trust and delivering exceptional experiences. Role Description This is a full-time, on-site role based in Mumbai for a Social Media Manager. The Social Media Manager will plan, execute, and oversee social media strategies to increase brand awareness and engagement across multiple platforms. They will be responsible for conducting influencer marketing campaigns, marketing strategies, analyzing performance metrics to optimize campaigns and managing the social media team. Responsibilities also include creating and optimizing content for various platforms, managing social media accounts, analyzing performance metrics to inform strategy, and ensuring alignment with brand identity. Collaboration with internal teams to develop content and campaigns will be essential.

Qualifications Expertise in Social Media Marketing and Social Media Optimization (SMO) to drive engagement and growth Strong Communication and Writing skills, with the ability to convey brand messages effectively Proficiency in developing Content Strategies to align with business goals and brand tone Familiarity with social media analytics tools to monitor performance and optimize campaigns Understanding of the beauty and wellness industry is an advantage Ability to work collaboratively and efficiently in an on-site environment Bachelor’s degree in Marketing, Communications, or a related field