Social Media Manager

Job Description Managing and growing F2F Studios' presence across LinkedIn, YouTube, Instagram, and Facebook Building and executing a monthly content calendar aligned with editorial and studio output Scheduling and publishing content across platforms Tracking performance metrics such as reach, engagement, watch time, follower growth and reporting weekly Identifying trending topics in fashion, retail, and textile news and flagging them to the editorial team Coordinating with the content head, content writer, video editor, and studio team to ensure timely content delivery Writing captions, hooks, and post copy that make industry news feel compelling and shareable Managing comments, DMs, and community engagement across all platforms Running and optimising paid boosts on YouTube, LinkedIn and Instagram for high-priority content Coordinating with influencers, collaborators, and industry voices for amplification and cross-posting Monitoring competitor and industry media accounts to benchmark content performance Supporting the studio team during live sessions, webinars, and event coverage Requirements Maximum 4 years of social media management experience, specifically at a digital news outlet, media company, or news-first brand Proven track record of growing audiences for news or business content not lifestyle, not e-commerce Deep understanding of how news content performs differently across platforms and what works on LinkedIn and YouTube does not work on Instagram Experience working alongside editorial teams and understanding publishing cycles and news pegs Hands-on experience with scheduling and analytics platforms such as Buffer, Hootsuite, Later, or Sprout Social Strong grasp of platform algorithms especially LinkedIn's and YouTube's and how they affect content distribution Ability to write sharp, news-forward captions that hook without clickbaiting Comfortable reading engagement data and translating it into actionable recommendations Familiarity with the fashion, textile, or trade industry is a strong advantage Experience managing paid social campaigns is a plus Strong organisational skills since you're managing multiple content streams across multiple platforms simultaneously Location Unit No. 107, The Capital Building, G- Block, Bandra- Kurla C, Mumbai, 400051