Senior SEO Analyst

About Unified Unified Infotech is a 14-year-old, multi-award winning digital transformation partner. We turbocharge business growth for Fortune 500 companies, multinational corporations (MNCs), small and medium-sized enterprises (SMEs), and Startups using emerging tech and streamlined digital processes. We’re your go-to partner for: • Digital Transformation, Custom Web, Mobile, and Desktop Software Development • Digital Customer Experience - UX/UI Research & Design • SaaS and Software Product Development • IT Consulting & Staff Augmentation • Software Modernization & Cloud Migration • Data and Analytics • Cloud Engineering Role Overview We are looking for an experienced SEO/SEM Specialist (L3/L4) who will be responsible for driving organic and paid search strategies, managing end-to-end SEM campaigns, mentoring junior team members, and aligning search initiatives with overall business objectives.

Key Responsibilities • Develop and implement comprehensive SEO and SEM strategies aligned with business and marketing goals. • Lead and mentor junior SEO/SEM team members and encourage best practices. • Manage and optimize SEM campaigns across Google, Bing, Yahoo, LinkedIn, Twitter, Facebook, and other platforms. • Conduct advanced keyword research, competitor analysis, and on-page/off-page optimization. • Oversee technical SEO implementation in coordination with development teams. • Drive conversion rate optimization initiatives through data-backed strategies. • Analyze large datasets using advanced analytics tools to improve campaign ROI. • Monitor budgets and ensure performance targets are achieved. • Collaborate with product, content, and marketing teams to integrate SEO best practices. • Prepare high-level performance reports and present strategic insights to senior leadership. • Manage guest blogging initiatives and external partnerships to enhance domain authority. • Stay updated with industry trends, Google algorithm updates, and new SEO/SEM tools. Must-Have Requirements • 5+ years of hands-on SEO and SEM experience with proven results. • Strong expertise in tools such as Ahrefs, SEMRush, Ubersuggest, Google Keyword Planner, Google Analytics, Google Tag Manager, Hotjar, and other SEO audit tools. • Proven experience in managing organic and paid campaigns across search engines and social media platforms. • Strong analytical skills with experience in Google Analytics, Omniture, NetInsight, WebTrends, or similar tools. • Experience in A/B testing and multivariate testing for performance optimization. • Strong understanding of SEO-driven content strategy and optimization. • Solid knowledge of HTML, CSS, and JavaScript for technical SEO implementation. • Experience leading teams and collaborating with cross-functional stakeholders. • Bachelor’s or Master’s degree (BS/BCom/MCom/BE/MSc) with Digital Marketing certifications preferred. • Strong understanding of evolving SEO/SEM trends and algorithm updates.