Senior Marketing Manager

What you will own Pipeline and revenue contribution. You own marketing-sourced and marketing-influenced pipeline. Marketing’s primary measure of success is its contribution to qualified pipeline and revenue — not awareness or activity for its own sake.

The positioning. You own how Strobes is positioned and differentiated as the agentic pentesting and exposure validation platform for technical security buyers. The demand engine.

You build the repeatable, multi-channel system that generates and converts demand across the funnel. The team and budget. You lead, grow, and structure the marketing team, and you own the budget and martech stack.

Key responsibilities Demand generation & pipeline Own marketing-sourced pipeline and its contribution to revenue; set and hit quarterly pipeline targets aligned to sales capacity. Build and run integrated demand programs across paid media, SEO/AEO and content, webinars and CISO events, lifecycle email and nurture, retargeting, and partner / co-marketing. Stand up account-based marketing (ABM) for target enterprise accounts and orchestrate it tightly with BDRs/SDRs and account executives.

Own the full lead lifecycle — capture, scoring, routing, and MQL → SQL → pipeline conversion — in HubSpot, with standardized SQL definitions and clear SLAs agreed with sales. Closing the assignment-and-conversion leak in the funnel is an explicit priority of this role. Product marketing & positioning Own messaging and positioning for the platform Drive launches and packaging narratives; translate technical capability into clear buyer value, anchored in real proof.

Build sales enablement that wins — decks, battlecards, one-pagers, demo scripts, and ROI / business-case tools. Sales & go-to-market alignment Partner with sales leadership and the BDR/SDR teams (India and U.S.) on territory plans, target-account lists, and outbound campaign alignment — including hiring-signal-based outbound to AppSec/product-security leaders. Define and own a shared set of funnel metrics and a single source of truth for pipeline reporting across marketing and sales.

Brand, content & digital Own the brand, narrative, website, and content engine, and steer the existing content, social, and design team toward pipeline outcomes — not traffic for its own sake. Grow organic and AI-search visibility (SEO / AEO / GEO), founder-led thought leadership, and analyst / influencer relations relevant to security buyers (including Gartner and Tier-2 firms). Team leadership & operations Lead, coach, and develop the marketing team across content/PMM, brand & social, SEO/AEO, marketing ops, and design.

Own the marketing budget, the martech stack (HubSpot, Apollo, Smartlead, and adjacent tools), and operational rigor. Establish dashboards and a clear weekly / monthly reporting rhythm to the CEO and leadership team. What we’re looking for Must-have 5–8+ years in B2B marketing, including 1+ years leading a marketing function as a manager at a B2B SaaS company.

A proven track record scaling a sales-led, enterprise or mid-market motion — you have owned a pipeline / revenue number, not just brand or awareness goals. Deep, hands-on demand generation and ABM expertise across paid, SEO/content, events/webinars, and lifecycle nurture. Experience feeding and partnering with a BDR/SDR and AE motion, fluent in shared funnel metrics, SQL definitions, and sales alignment.

HubSpot (or comparable) proficiency; genuinely data-driven and comfortable owning the funnel, attribution, and reporting. A player-coach who sets strategy and executes, and who thrives in a lean team without a large org beneath them. Excellent communication and executive presence — able to earn the trust of founders, sales, and a technical audience.

Multi-region go-to-market experience (U.S., or U.S. + international). Strongly preferred Cybersecurity, infrastructure, or devtools / technical-audience B2B background, with familiarity with CISO / AppSec / DevSecOps buyers. Experience marketing a security product and sharpening positioning against established categories and incumbents.

Experience scaling marketing through a growth stage (roughly Series A → B and beyond) and building team and process from a lean base. Hand on working with Analysts at Gartner / Forrester A thorough knowledge on AEO / GEO and AI-search optimization experience. Why join Own marketing end to end at a fast-growing enterprise security company with a differentiated, fully AI-driven CTEM platform.

A direct line to the CEO, real budget, and genuine ownership of strategy and outcomes. The chance to build the function, hire your team, and sharpen positioning in a fast-moving part of the security market.