Sales Lead - US / Canada / ANZ

Role Overview We are looking for a proactive and target-driven Sales Development Lead with experience in selling programmatic ads in the US, Canada and/or ANZ region. The candidate will be responsible for generating qualified leads, driving outbound sales activities, and supporting business growth through strategic prospecting. The ideal candidate should have hands-on experience in outreach, LinkedIn prospecting, email campaigns, and digital advertising sales support.

Key Responsibilities Generate and qualify leads through outbound sales activities Identify opportunities with brands, agencies, and marketing teams Conduct LinkedIn outreach, email prospecting, and cold calling Schedule meetings and sales discussions for the business team Present multicultural audience targeting and digital advertising capabilities Maintain CRM updates, lead trackers, and sales reports Work closely with internal teams on proposals and campaign opportunities Build relationships with prospective agencies and brand clients Support pipeline development and sales growth initiatives Stay updated on digital advertising and multicultural marketing trends Required Skills & Qualifications 5–6 years of experience in digital advertising sales or lead generation Experience working in multicultural agencies or digital marketing agencies Good understanding of programmatic advertising, media buying, and audience targeting Strong communication and prospecting skills Hands-on experience with LinkedIn outreach and email marketing tools Ability to independently manage outbound sales activities Familiarity with CRM tools and pipeline management systems Preferred Experience Exposure to multicultural advertising campaigns Experience working with agency-side business development teams Understanding of South Asian, ethnic, newcomer, and diaspora audiences Existing agency or brand relationships is an added advantage What We Offer Opportunity to work on international multicultural campaigns Exposure to global markets and leading brands Collaborative and fast-growing work environment Career growth opportunities in digital advertising and media sales