Product Marketing Manager

What you’ll do ? We're seeking an experienced Product Marketing Manager to drive go-to-market strategies for our AI-powered credit and lending solutions. This role sits at the intersection of product, sales, and marketing, requiring someone who can translate complex AI/ML capabilities into compelling value propositions for prospects in the financial services sector.

Key Responsibilities: Product Positioning &Messaging Develop compelling product narratives and value propositions for AI-based credit decisioning and loan portfolio management solutions. Create differentiated messaging that resonates with financial institutions, NBFCs, banks, and fintech companies. Translate technical AI/ML capabilities into business outcomes and ROI for target audiences.

Go-to-Market Strategy Design and execute GTM strategies for product launches and feature releases. Collaborate with product teams to understand roadmap and competitive positioning. Develop sales enablement materials, including pitch decks, case studies, whitepapers, and demo scripts.

Market Intelligence & Customer Insights Conduct market research to understand buyer personas, pain points, and decision-making processes. Analyze competitor offerings and identify opportunities for differentiation. Gather customer feedback and translate insights into product and marketing strategies.

Sales Enablement Partner with sales teams to develop effective prospecting and closing materials. Conduct training sessions on product features, competitive positioning, and value propositions. Create customer success stories and reference materials.

Content &Thought Leadership Develop high-quality content, including blogs, webinars, solution briefs, and industry reports. Position the company as a thought leader in AI for lending and credit risk management. Manage relationships with industry analysts and media.

Ownership of Kaleidofin's website. Who you need to be? 2+years of product marketing experience in B2B SaaS, fintech, or financial services technology. Proven track record of launching and marketing complex technical products.

Preferred from premier institutes such as IITs, NITs, BITS Pilani, IIITs, IIMs, ISB, or other reputed universities. Experience marketing AI/ML products, credit tech, lending platforms, or risk management solutions preferred. Job location: Chennai