Performance Marketing Manager

Performance Marketing Manager (Meta & Google Ads) Collabify is hiring on behalf of a leading D2C personal care brand based in Pune — a fast-growing, investor-backed name in India's natural skincare space, scaling rapidly across D2C and offline channels. We're looking for a hands-on performance marketer who can own paid media end-to-end and drive measurable ROI across Meta and Google. ABOUT THE ROLE You'll plan, execute, and optimise performance campaigns across Meta Ads and Google (Search, Display, YouTube, and Shopping), reporting directly to the CEO.

This is a high-ownership role for someone who thinks in funnels, lives in the data, and knows how to turn ad spend into profitable growth. WHAT YOU'LL DO Build, manage, and optimise paid media campaigns across Meta and Google Search, Display, YouTube, and Shopping Drive customer acquisition, retention, and revenue growth through paid channels Monitor and improve key metrics — CTR, CPC, CPA, ROAS, and conversion rate — to maximise ROI Run A/B tests across creatives, landing pages, and targeting to continuously lift performance Partner with creative and content teams to keep ad messaging sharp and on-brand Turn campaign data into clear insights and decisive optimisations Align campaigns with seasonal collections, launches, and promotions Stay ahead of platform changes, new ad features, and best practices WHAT WE'RE LOOKING FOR 5+ years of hands-on experience managing Meta Ads and Google Ads with proven ROI Strong command of performance metrics, attribution models, and conversion tracking Hands-on with Meta Ads Manager, Google Ads, Google Tag Manager, and Looker Studio (Data Studio) An analytical, ownership-driven mindset and comfort working at startup pace THE DETAILS Location: Pune (on-site) Working days: Monday to Saturday Reports to: CEO Experience: 5+ years