Influencer Marketing Manager
The Leapfrog Network
Job Description
Company Description Leap of Faith? Nah, Leap of Creativity! THE LEAPFROG NETWORK is not your average ad agency โ they are the cool experts in the marketing playground.
They craft campaigns stronger than your coffee and have more ideas than coffee stains on their brainstorming whiteboard. Join us for a joyride through the world of witty campaigns and quirky concepts. THE LEAPFROG NETWORK is not in the business of blending in; we are here to make your brand stand out like a unicorn.
Role Overview: We are looking for a creative and driven Influencer Marketing Manager to lead and execute influencer campaigns across platforms. The ideal candidate will have a strong understanding of digital marketing trends, influencer landscapes, and social media platforms. Key Responsibilities: Design and execute influencer marketing strategies to enhance brand visibility and audience engagement across Social Media platforms.
Plan, manage, and optimize end-to-end influencer campaigns aligned with client objectives, brand identity, and target audiences. Identify, onboard, and manage micro, macro, and celebrity influencers based on relevance, engagement, and brand fit. Build and maintain strong relationships with influencers, talent managers, agencies, and vendors for effective long-term collaborations.
Collaborate with influencers to create authentic, high-quality content while ensuring brand consistency and campaign goals are met. Negotiate deliverables, budgets, and timelines, ensuring cost-effective campaigns with strong ROI. Track, analyze, and report campaign performance, providing insights for optimization and future planning.
Maintain and manage an organized database of influencers, collaborations, and content deliverables. Stay updated on influencer marketing trends, platform updates, tools, and emerging talent. Work closely with internal teams (creative, content, design) to ensure seamless campaign execution and integration.
Ensure all influencer partnerships comply with brand guidelines and industry regulations, and handle any issues that arise. Requirements 2โ3 years of experience in influencer marketing. Agency background is mandatory.
Strong communication, negotiation, and relationship-building skills. Creative mindset with an eye for trends and aesthetics. Familiarity with influencer platforms and tools.
Proficiency in social media platforms and analytics tools.