Brand Manager

About The Role: You will own the brand experience end-to-end — from partnerships to long term Ips, from community programs to cultural moments. This role is equal parts strategic thinker + hands-on builder. You will be responsible for making Foodstories feel alive, social, magnetic and culturally relevant every single week.

Key Responsibilities IP Creation & Experience Design • Conceptualise and own recurring IPs (food festivals, weekend formats, themed drops, culture-led retail moments) • Create signature Foodstories experiences similar to how Soho House curates social calendars • Build scalable event formats that can travel across cities • Turn seasonal moments into branded properties Partnerships & Collaborations • Build strategic collaborations with chefs, brands, wellness communities, creators and lifestyle platforms • Identify cultural partners that elevate brand perception • Co-create experiences, drops and limited editions Brand Storytelling & Cultural Relevance • Ensure consistent brand voice across physical, social and experiential touchpoints • Spot trends in food, lifestyle, wellness and community culture • Help shape content direction in collaboration with marketing and creative teams • Translate brand values into real-world experiences Execution Excellence • Work fast, test ideas, iterate weekly • Manage timelines and vendors • Operate with founder-level ownership • Measure success through footfall, engagement, community growth, retention and buzz Who We’re Looking For You are closer to a community architect + cultural producer + experience builder. Mindset Traits We Value • Builder mentality — not afraid to start from zero • Curious, hungry to learn and constantly experimenting • Agile and adaptive • Detail-oriented but big-picture driven • Naturally social and people-first • Passionate about creating moments that people talk about