Area Sales Officer

Greetings from Avani Consulting.. we are hiring for * TSO Trivandrum and TSO Thrissur, TSO calicut TSE: min 1.5+ yrs in GT sales Sr No Key deliverables : 1 Field Work Drive Primary, Secondary, coverage & distribution targets Driving of Programs Bandhan, Mera,Super Mera & Umang outlet level planning and executing the weekly basis Execution of New Product in market as Norms Execution of Company Trade Program Merchandising 2 DD Management Building Involvement in Driving Key KPI DD Appointment and Removal as per Norms Motivation of DD -Ensure Healthy ROI Earning, Increasing involvement of by Recognition Programme such as Udaan, Food Safety Certifications etc.: Does Cost Benefit Analysis to maximize business benefit DD s claims and Reconciliation - Timely submission of Claims, Hard Copies, Audit, Mi-Net entry as per co. norms for all Cover Maintenance of Inventory at Distributor Point - Closing Stock as per Norms at Month End TMR Hard Copies collection by TSO from DD Review of Financial Health - Calculate and Review DD ROI, Suggest Action plan in case of any deviation from Norms, Ensuring DD updates collections in MIDAS Ensuring DD Infrastructure Requirements as per Norms - Beat Service, Delivery Units, DSR, Godown, Computer, Staff Monitors, Review & Carry Infra Stability ( Coverage ,DSR & DD) - Long term sustainable infrastructure in terms of having the right DD , managing DD ROI, hiring the right DSRs, ensuring adequate vehicles Units at all times 3 DSR/Merchandiser DSR Interview, Selection, Induction Motivation of DSR Ensure Healthy Incentive Earning: Incentive Maximization of DSR Reviews the respective DSRs and educate them for their Incentive earnings which they losing Brand wise achievements. On The Job Training/Hand-Holding to DSR's: Selling Skills, Product Knowledge, Merchandising, New Product Launch, Coach and Guides DSR for Level A rating Merchandisers Management (City - Where it is) Raise Earning Potential 4 Financial & Commercial Aspects ROI Calculations as per Norms Understand pricing cascade L &D Policy - Procedure for submission and issuing of L&D claims DD Appointment & Separation Claim Management - Timely Entry, NOC As per Norms Food Safety Audit - To Ensure All aspects covered Program Payout at the end of Phase as per Company Policy 5 Business Planning & Review Carry Competition Benchmarking - Proactive steps to take up competition by aligning supervisor and aggressive Planning, Execution and Review to stay ahead of competition at all times Plan for Primary, Secondary, coverage & distribution targets. Planning and offloading monthly plans, schemes, Special Agendas and incentives to DD and DSRs from long term perspective : Aiming at overall growth, Market Share Planning Vol/ Non Vol Wise, Volume: Distributor wise, Channel Wise Planning Break Up, DSR wise Detailing for Focus Brands, Imp Outlet wise Detailing for Focus Brands.

Leading Indicator: Distributor wise, DSR wise, Beat wise Consider Planning Triggers like P6M Average of Last 6 months, EC Effective Coverage, BPD / Cumulative BPD, Relationship Program Led : Wholesale Bandhan/ Dhoom/Mera/ S Mera/ Unnathi , TBTL / Scratch Card, Consumer Offer, Trade Offer, Micromarketing Initiatives Led at all times Analyse distributor wise and brand wise growths Reviewing the performance of distributor and DSR on regular intervals - Volume, Non Volume, PDA Usage, PDA Uploads, NPLP, Channel Performance, Merchandising Scores PJP Planning - Travel Plan - Able to Plan his travel to cover all DD and Target Offloading Utilization of TLOs COs effectively in our Market for Growth and Market share gain Monitoring Channel wise performance and analyse growths for Key outlets and wholesale outlets. Taking responsibility of Major potential areas and keep daily track for better prospect Keep in Mind Non Volume parameters and drive the business growths 6 Reporting and Database Understanding of Midas and Mi Net Review & Report: Brand wise Target / Achievement Analysis, EC, BPD,RED, JC Review, Dead outlet report, Channel wise JC review, Outlet Performance Report, Off-take monitors of NPD, Monthly claims, Expense statement DSR incentive claims to come along with Dist Claims with other supporting as per incentive policy. TMR, JC MOR, Block 1, Block 2 and liklies Submission of Claim - Entry of E- Claims Brand Wise Distributor wise Vol for last 3 years, Outlet - Nos of Outlet - Outlet listing , Top Outlet report at brand level DD/DSR profile, ROI Kindly share your resume to jyotsna@avaniconsulting.com or WhatsApp@ 7780363938 Regards Jyotsna HR