Growth Product Manager

Senior Growth Product Manager (PLG | B2B SaaS) Location: Remote (UK-based) Salary: £75,000 – £90,000 Company Overview Established and growing B2B software vendor operating within the finance technology space Provides workflow and process automation solutions into finance teams and the Office of the CFO Serves SME and Mid-Market organisations across the UK and international markets Strong product-market fit with a consistent and expanding customer base Currently investing in Product-Led Growth (PLG) to build a scalable, self-serve acquisition and conversion engine alongside a sales-led approach Role Overview Ownership of the self-serve funnel, from initial signup through to activation and paid conversion Focus on improving conversion, activation, and overall user journey performance Highly hands-on role centred around experimentation, data analysis, and execution Responsible for evolving an existing PLG motion into a more structured and scalable growth engine Strong emphasis on data, with end-to-end ownership from event tracking through to insight generation and action Key Responsibilities Own the end-to-end self-serve funnel from user signup to paid conversion Identify and resolve drop-off points within onboarding journeys Design, execute, and analyse A/B tests across onboarding flows, messaging, and user experience Run a consistent, hypothesis-driven experimentation programme Analyse product and user data to identify friction points and growth opportunities Build and optimise lifecycle journeys, including onboarding and behavioural messaging campaigns Develop targeted in-app and email engagement to improve activation and conversion Enhance onboarding experiences and product interactions to increase adoption Work closely with Marketing to understand acquisition channels and improve conversion by segment Support the development of attribution models to better understand performance across the funnel Analyse cohort behaviour and funnel performance to inform decision-making Present clear, data-driven insights to senior stakeholders Collaborate with Product, Marketing, and Sales teams to align on growth initiatives Feed insights into product roadmap discussions to support adoption, retention, and expansion Leverage AI tools to accelerate experimentation, analysis, and delivery Support the development of early-stage growth capability within the team Skills & Experience Required Proven experience owning a Product-Led Growth or self-serve funnel within a B2B SaaS environment Demonstrated success improving conversion across onboarding and activation Strong data fluency, including: Working with event-level product data Segmenting users and analysing cohort behaviour Building dashboards and communicating data-driven insights Translating analysis into clear product and growth actions Experience using product analytics, engagement, and feedback tools Track record of running regular A/B testing and experimentation programmes Hypothesis-driven approach to problem solving Commercial mindset, with the ability to link product activity to business outcomes Experience working cross-functionally with Product, Marketing, and Sales Ability to operate independently in a fast-paced environment Strong communication and stakeholder management skills Experience using AI tools to improve efficiency and output Desirable Experience Experience working on SaaS products with onboarding or activation dependencies Familiarity with lifecycle messaging or in-app engagement platforms Exposure to finance, accounting, or fintech software environments Basic wireframing or prototyping capability