Manager, Marketing & Brand (Edmonton)

Description Highlights of the job We are hiring a permanent, full-time Manager, Marketing & Brand based in Edmonton, AB. Reporting to the Associate Director, Marketing & Community Investment, you’ll play a key role in enhancing EPCOR’s brand, reputation, and customer engagement through integrated marketing strategies. As the Manager, Marketing & Brand, you will lead a team of marketing professionals and external partners to deliver strategic campaigns and high-quality creative services that support both corporate and business unit objectives.

You will operate in a regulated environment, ensuring marketing strategies align with enterprise priorities while delivering productive, customer‑focused outcomes. Key Accountabilities Provide strategic marketing advice to internal stakeholders, translating business objectives into integrated marketing and brand strategies aligned with corporate and operational priorities. Lead the development and execution of multi‑channel marketing campaigns, ensuring alignment across web, social, and media channels and delivering measurable outcomes.

Oversee brand management and governance, advancing EPCOR’s brand across customer‑facing and internal touchpoints while ensuring alignment with brand standards. Manage budgets, forecasting, and resource allocation, ensuring efficient use of resources and delivery of results within approved plans. Establish and improve marketing processes and tools to enhance workflow efficiency, performance measurement, and reporting.

Monitor campaign performance and use data and insights to inform decisions and drive continuous improvement. Act as a trusted advisor and build strong relationships with business leaders and stakeholders to support aligned priorities and outcomes. Lead, coach, and develop a high‑performing team, fostering a culture of collaboration, accountability, and continuous improvement.

Manage external agencies and vendors to deliver high‑quality, cost‑effective marketing solutions. Coordinate cross‑functional initiatives, ensuring alignment of priorities, workflows, and budgets across stakeholders. Requirements Education and Credentials: Bachelors degree in Marketing, Communications, Business, or a related field.

Experience: Minimum 10 years of progressive experience in marketing, brand management, or communications. Leadership: Minimum 35 years of leadership experience managing teams and/or external partners (asset). Industry: Experience working in a regulated industry (e.g., utilities, energy, public sector) is considered an asset.

Technical & Professional Skills Strong strategic thinking with the ability to align marketing initiatives to business outcomes. Expertise in brand management, integrated marketing, and campaign delivery. Proven ability to build relationships and influence senior stakeholders.

Strong project management and organizational skills with the ability to manage multiple priorities. Strong analytical skills with experience using data to inform decisions. Excellent communication and leadership capabilities.

Proficiency with Microsoft Office and MS365 tools. Assets Experience with project management tools (e.g., Asana, Monday.com). Experience with creative and multimedia tools (e.g., Adobe Creative Cloud, Canva, video tools).

Experience with dashboarding and reporting tools. Ideal Candidate Take ownership of your work and approach challenges with initiative and drive. Always look for ways to improve, embracing change with flexibility and a growth mindset.

Act with integrity, making decisions that reflect strong ethical standards. Understand that collaboration is key and work well with others to build trust, share ideas, and achieve shared goals. Other Important Facts About This Job Jurisdiction: MGMT Class: Management Hours of work: 40 hours per week Application deadline: June 25, 2026 Flexibility at Work: The Where We Work Program – Eligible to participate in a hybrid model after completing 3 to 6 months and meeting eligibility criteria.

Our Where We Work Program supports a more flexible, inclusive, and rewarding work setting, empowering employees to work in ways that best suit their individual needs while supporting team collaboration and performance. #J-18808-Ljbffr