Deputy Manager – BTL Marketing

Job Title: Deputy Manager – BTL Marketing Location: Howrah, West Bengal CTC: Up to ₹10 LPA Experience: 5–7 Years Qualification: Graduate/Postgraduate in Marketing, Mass Communication, or related field (MBA preferred) Job Summary We are looking for an experienced Deputy Manager – BTL Marketing to drive brand visibility, customer engagement, and store footfall through effective on-ground marketing initiatives. The role involves planning and executing BTL campaigns, managing store branding activities, coordinating with vendors and internal teams, and analyzing campaign performance to support business growth. Key Responsibilities Plan and execute BTL campaigns, store launches, festive promotions, and seasonal marketing activities. Organize activations, roadshows, corporate tie-ups, community events, and customer engagement programs. Ensure consistent in-store branding through POS materials, signages, hoardings, and display branding. Manage BTL agencies, vendors, printers, fabricators, and promotional staff. Track marketing budgets, campaign expenses, and ROI. Coordinate with Retail Operations, Sales, VM, and Digital Marketing teams for seamless execution. Monitor campaign effectiveness through store footfall, sales conversion, and customer engagement metrics.

Conduct market research and competitor analysis to identify growth opportunities. Lead and manage field teams, promoters, and BTL executives. Required Skills Strong BTL Marketing and Retail Marketing expertise Brand Activation and Event Management Store Branding and Visual Merchandising Coordination Vendor and Agency Management Budget Planning and ROI Analysis Strong Communication and Stakeholder Management Team Leadership and Project Management Proficiency in MS Excel and PowerPoint Requirements ✔ Graduate/Postgraduate in Marketing, Mass Communication, or related field (MBA preferred) ✔ 5–7 years of experience in BTL Marketing, Retail Marketing, Trade Marketing, or Brand Activation ✔ Proven experience in driving on-ground campaigns and retail marketing initiatives ✔ Strong analytical, organizational, and leadership skills ✔ Willingness to travel across store locations as required Preferred Industry Background Retail Fashion & Apparel Lifestyle Brands FMCG Consumer Durables