Merchant Marketing Senior Manager Role

Join RBC in Toronto as the Senior Manager, Merchant Marketing, where you'll lead brand campaign strategies. Collaborate with key partners and drive integrated marketing initiatives across channels. This pivotal position focuses on developing annual marketing plans that align business objectives with client needs.

You'll manage critical partner relationships and oversee a marketing team dedicated to these collaborations. Monitoring performance against targets will be essential as you identify opportunities for growth and innovation in RBC's loyalty platform. Key Responsibilities: • Create partner-specific annual marketing strategies • Design and execute integrated digital campaigns • Act as marketing lead with key partners • Lead a team focused on partnership marketing • Track and optimize key performance indicators Requirements: • Strong background in integrated campaign development • Experience in managing partner relationships • Leadership skills in guiding marketing teams • Proven ability to optimize campaigns and deliver results • Knowledge of loyalty programs' operations Utilize your marketing prowess to enhance RBC's brand and client engagement through impactful campaigns. #J-18808-Ljbffr