Senior Marketo Technical Analyst / Solutions Engineer

About the Job We are seeking a technically minded Marketo professional who can work directly with a US based financial services company’s Marketing Head and business stakeholders from day one. The ideal candidate should have hands-on experience using Marketo in a production environment and be comfortable discussing lead management, lead scoring, smart campaigns, program structures, segmentation, forms, landing pages, reporting, and integrations. This role is not a software development role. However, you should understand how Marketo exchanges data with external systems through APIs and integrations, including Salesforce CRM and other custom web applications. You will act as a bridge between business users, marketing teams, and the development team. Core Responsibilities - Stakeholder Consultation & Requirement Gathering: Act as the primary technical partner for the Marketing Head and business stakeholders to translate marketing strategies into executable Marketo solutions. - End-to-End Campaign & Lifecycle Architecture: Own the technical setup of Marketo core functions, including lead lifecycle management, behavioural lead scoring, smart campaigns, and automated nurturing. - Salesforce CRM Synchronisation & Data Mapping: Manage the bi-directional Salesforce-Marketo sync across core objects (Leads, Contacts, Opportunities), ensuring precise field mapping and data normalisation. - API & Systems Integration Management: Partner with engineering teams to oversee Marketo data exchanges with custom web applications using REST APIs, JSON, and webhooks. - Marketing Assets & Execution Oversight: Build and optimize operational marketing assets, including smart forms, landing pages, email programs, and scalable program templates. - System Health, Troubleshooting & Analytics: Lead the technical resolution of Marketo operational issues and sync errors while establishing data-driven reporting for marketing performance. - Cross-Functional Bridging: Serve as the critical bridge connecting marketing leadership, business users, and backend development teams to align goals and technical execution. Required Skills Marketo Experience - Hands-on experience using Adobe Marketo Engage in a production environment. - Strong understanding of Marketo architecture and data model. - Experience with Smart Campaigns, Smart Lists, Programs, Program Statuses, and Lead Lifecycle Management. - Experience with Lead Scoring and Lead Nurturing. - Experience with Forms, Landing Pages, and Email Programs. - Experience troubleshooting Marketo operational issues. - Experience supporting marketing teams and business users. CRM & Integration Knowledge - Understanding of Marketo REST APIs and integration capabilities. - Understanding of how data is exchanged between Marketo and Salesforce. - Understanding of lead synchronization concepts. - Understanding of field mapping and data normalization. - Experience working with custom web applications that exchange data with Marketo. - Ability to participate in integration discussions with engineering teams. - Familiarity with REST APIs, JSON, and webhooks. Salesforce Knowledge - Understanding of Salesforce CRM objects including Leads, Contacts, Accounts, Opportunities, and Campaigns. - Experience working in environments where Salesforce and Marketo are integrated. - Ability to troubleshoot common Salesforce-Marketo synchronization issues.

Business & Communication Skills - Ability to work directly with Leadership; Marketing Head and business stakeholders. - Strong communication and requirement-gathering skills. - Ability to translate business requirements into Marketo solutions. - Ability to coordinate between client stakeholders and development teams. - Strong problem-solving and analytical skills. Nice to have - Experience in the Financial Services industry. - Experience with Marketing Operations or Revenue Operations. - Adobe Marketo certifications. - Experience with Salesforce administration. - Exposure to CRM integrations and middleware platforms. Qualifications - B.Tech / BE / M.Tech / M.E / MCA, in Computer Science or a related technical degree. - 5+ years of overall experience. - 2+ years of hands-on Marketo experience preferred. - Strong verbal and written communication skills.