Area Sales Manager

Area Sales Manager Coffee Sales Location West London, Reading, Milton Keynes, Berkshire, Buckinghamshire, Surrey Package - £45,000 -50,000 + 10K OTE/Bonus Benefits Uncapped Annual Bonus, Private Health Care, Company Car, 25 days Holiday Plus Bank Holidays, Laptop, Phone. T he Company We are a leading coffee equipment and consumables wholesaler for the hospitality industry. Established as a leading provider of coffee equipment and consumables for the hospitality industry and with a strong reputation across the UK and wider Europe.

Our equipment and consumable range is varied and can be found in many established across the HoReCa sector. Due to a highly successful 2025, we are looking to add to our commercial team with this national account manager role. The Role You'll be part of our dynamic hospitality division, nurturing relationships with HoReCa partners.

Your role involves driving sales volume in our HoReCa end user accounts as well as new business. You'll introduce new products and support projects for end-user clients. Our account base includes coffee shops, education, hotels, leading restaurants, and health care providers.

Your goal is to increase revenue by expanding listings and introducing new lines. The Person We are seeking to speak to candidates with a passion for Coffee and Foodservice, combined with experience in sales to the sector. Candidates with a background in Coffee and Coffee Equipment will be of strong interest Candidates must have experience of working for a coffee selling to the HoReCa Sector Candidates must enjoy travel, have strong IT skills and have a relationship led approach to distribution management.

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