Brand Manager
WTF Gyms
Job Description
WTF GYMS โ We're Looking for a Show Runner India's Fastest-Growing Full-Stack Gym Franchise | Shark Tank India Season 3 | 60+ Gyms | 50,000+ Members ABOUT WTF GYMS WTF Gyms (Witness The Fitness) is redefining how India works out. Featured on Shark Tank India Season 3, we are the fastest-growing full-stack gym franchise in India โ 60+ locations, 50,000+ members, and growing to 200+ gyms in the next 12 months. Headquartered in Sector 9, Noida.
THE ROLE โ SHOW RUNNER FOR THE FOUNDER You are not a marketing manager. You are not a social media exec. You are the creative mind behind making our founder the most visible face in India's fitness industry โ without the founder lifting a finger on logistics.
You are the person who builds the content engine, gets in the room for every shoot, plans the events that make people stop scrolling, and manages the storytelling that makes 50,000 members feel like they belong to a movement. If you have built a content world around a founder, directed shoots, planned 10+ events in a year, and thrive in fast-moving creative chaos โ this is your role. WHAT YOU WILL CREATE & EXECUTE โข Founder Storytelling: Direct and manage the founder's voice across , YouTube, Instagram Reels, and podcasts โ you write the briefs, coordinate the shoots, and own the calendar โข Content Studio: Build and run a lean content engine โ you're the creative director, not just the scheduler.
Briefs, shoots, post-production coordination, publishing cadence โข Live Events & Activations: Conceive and execute 25โ40+ events per year โ franchise discovery events, fitness expos, city roadshows, college activations, brand launches. You are physically present. You make it happen. โข Creator & Influencer World: Identify, pitch, and manage creator partnerships and brand collaborations that actually move the needle โ not just vanity metrics โข Press & Earned Media: Build relationships with journalists, podcast hosts, and media personalities who will amplify the WTF Gyms story โข Build Your Team: Hire and lead 2โ4 content creators, videographers, and event coordinators who report to you WHO YOU ARE โข 4โ8 years of experience in brand storytelling, content creation, or creative marketing โข You have been inside a startup that scaled fast โ D2C, fitness, lifestyle, F&B, or consumer brand preferred โข You have managed a founder's personal brand or worked in a Founder's Office with a creative mandate โข You have stood in a venue and made an event happen โ not just briefed an agency โข You shoot Reels.
You write posts. You understand what makes content hit in 2025. โข You post your own content on . We will check. โข Based in Delhi NCR or willing to relocate to Noida within 30 days THE PROFILE WE'RE EXCITED ABOUT โ Has worked at a brand like Cult.fit, Fittr, Healthify, boAt, Noise, MuscleBlaze, Mamaearth, Sugar, Wow!
Momo, Chai Point โ or any fast-scaling D2C or franchise brand โ Resume shows outcomes: "Grew YouTube from 0 to 50K subscribers in 6 months" โ not just "managed YouTube channel" โ Comfortable running Instagram, YouTube, , and live events simultaneously โ not siloed into one channel โ Has built something from near-zero and taken it to a point of pride โ Fast trajectory โ you've grown from executive to manager to head in under 3 years somewhere WHAT WE OFFER โข โน12 LPA โ โน18 LPA fixed CTC based on experience โข Performance bonus tied to franchise pipeline growth โข Direct line to the Co-Founder & CEO โ zero bureaucracy โข Build and own your team from Day 1 โข ESOPs/equity conversation for the right person โข Fast-track career as WTF Gyms scales to 200+ gyms in 12 months LOCATION & WORK MODE Sector 9, Noida, Uttar Pradesh โ WTF Gyms HQ Full-time | On-site | No remote | No hybrid โก Immediate joiners preferred INTERVIEW PROCESS All interviews are in-person at our Noida HQ โ 3rd Floor, Amco Tower, Sector 9, Noida. There are no virtual rounds. To speak with our team before applying, call or WhatsApp Ankit at +91 9472284502.
Apply. Build the brand behind India's fastest fitness franchise. ๏ธ