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Senior Manager Marketing Tech Solutions

Equiton

BurlingtonFull-timeMid LevelOn-site

Job Description

Drive marketing technology excellence as the Senior Manager, Marketing Operations at Equiton. Optimize tech integrations and manage data flow to seamlessly connect marketing activities to revenue. This strategic leadership role is not about campaign execution; rather, you'll oversee the architecture and maintenance of Equiton's marketing technology systems.

You’ll ensure efficient integrations, manage data pipelines, and work collaboratively with IT to enhance operational workflows and safeguard data integrity. Key Responsibilities: • Execute and refine the marketing tech stack selection and maintenance • Establish API-level integrations for enhanced data accuracy • Create automation workflows for lead scoring and lifecycle management • Ensure robust tracking and attribution for marketing leads • Audit technology regularly to improve processes and reliability Requirements: • Bachelor’s degree in Marketing or related field • 5+ years in marketing operations with proven ownership • Deep experience in optimizing complex tech stacks • Strong data management discipline for CRM hygiene • Familiarity with data privacy regulations Join Equiton and be at the forefront of marketing technology, enhancing operational impact on revenue and lead quality. #J-18808-Ljbffr

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