Sales Executive – HORECA / Institutional

Job Description This role is with METRO Cash & Carry India Ltd. (a unit of Reliance Retail) Job purpose: Increasing sales of relevant articles amongst HORECA (Hotels, Restaurants, Caterers) & Institutional customers Job dimensions: Planning daily and weekly visit to the customers and acquisition of new customers in the assigned area Key Responsibilities & Accountabilities: Creation of daily and weekly sales plan and order lists Diligently follow the customer visit plan every day Managing the accounts of 80 -140 customers Interacting with customers regularly and developing relationship with them Identifying bulk order opportunities and capitalizing on them Increase the number of buying customers and basket size of customer Identifying and rectifying de-growth amongst the customers Enrollment and tagging of new customers with sales potential Understanding customers business and recommending articles to them Coordinating with logistics and full-service desk for delivery Assisting visiting customers with their purchase from the store Ensuring timely delivery of orders and managing bulk orders Coordinating with internal stake holders for special pricing Continuously updating knowledge about articles and offers Coordinating with customers for orders during Invoice level promotions Track customer wise sales and keep a check on customer balance Identify customers with a high sales potential and get them tagged Achieving sales & margin target month on month & annually Promote sales of private label products in the upcountry market Assisting customers with festive gifting options from Metros catalogue Finding potential customers who can use metros festive gifting offerings Coordinating with main cash team for payment processing.