Sales Engineer

Job Description Sales Engineer_Domestic & Export (Electrical Panel Enclosures/ Industrial Manufacturing Industry – Karnataka) Role Identity & Purpose Job Title: Sales Engineer Department: Sales & Marketing Reports To: Sales Manager / Business Head No.Open Positions: 08 Location: Kaggalipura, Kanakapura Road, Bangalore, Karnataka Travel Requirement: Frequent local travel, occasional outstation travel for client meetings, exhibitions, and site visits. Role Purpose: The Sales Engineer is responsible for driving revenue growth by identifying new business opportunities, understanding customer technical requirements, and converting prospects into long- term clients. The role bridges technical knowledge and commercial acumen to deliver tailored electrical panel solutions aligned with customer needs and company profitability goals. Contribution to Business Goals • Direct contribution to revenue growth • Expansion of customer base in target markets • Improved order conversion ratio • Strengthening brand presence in industrial sector • Supporting sustainable and profitable business expansion Key Outcomes (Deliverables-Oriented) Top Measurable Outcomes 1. Achieve assigned monthly and annual sales targets 2. Maintain minimum 20–25% conversion ratio from qualified leads 3. Generate X number of new qualified leads per month 4. Ensure ≥ 95% timely submission of techno-commercial proposals 5. Maintain customer satisfaction score ≥ 90% 6.

Ensure payment follow-up and collection within agreed credit terms 7. Expand business from at least 3–5 new customers quarterly KPIs / Success Metrics • Revenue achievement vs target • Gross margin contribution • Lead-to-order conversion ratio • Proposal turnaround time • Customer retention rate • Payment collection cycle • Market expansion metrics First-Year Expectations • Build strong understanding of product portfolio within 3 months • Independently handle sales cycle within 6 months • Achieve minimum 80–100% of assigned target • Develop pipeline visibility and structured reporting Long-Term Expectations • Develop strategic key accounts • Contribute to territory expansion • Identify new vertical opportunities • Mentor junior sales executives (future scope) Decision-Making Authority • Pricing within approved margin band • Negotiation within defined commercial limits • Customer engagement strategy • Escalation required for special pricing or extended credit terms Competence Requirements (Capability Fit) Technical Competence • Understanding of electrical panels enclosures / sheet metal • Basic understanding of: o SLDs & power systems (Mechanical Engineers) o Engineering drawings (Mechanical Engineers) • Ability to interpret customer technical requirements • Proficiency in MS Excel (quotations, costing sheets) • Knowledge of CRM / reporting tools (preferred) Functional Competence • Market research & lead generation ability • Negotiation & closing capability • Sales pipeline management • Analytical thinking (margin analysis, pricing strategy) • Customer relationship management • Presentation skills Leadership Competence (Future Potential) • Ownership of sales territory • Decision accountability • Cross-functional coordination • Conflict handling with customers Experience & Qualification Must-Have • Degree/Diploma in Electrical or Mechanical Engineering • 1–2 years relevant B2B sales experience (Panels Builders/manufacturing preferred) • Strong English communication skills • Proficiency in MS Office Good-to-Have • Experience in electrical panel enclosures industry • Exposure to industrial clients / EPC contractors • Knowledge of tendering processes Commitment Indicators (Cultural Fit) • High ownership mindset • Field-oriented and target-driven • Self-motivated and proactive • Willingness to travel basis requirement • Stable employment history preferred • Ethical approach to sales and compliance • Passion for long-term customer relationship building Behavioural Expectations • Structured daily sales reporting • Timely follow-ups and disciplined CRM updates • Professional communication with clients • Escalate risks early (pricing, technical gaps) • Collaborate closely with PPC, Design & Production teams • Maintain integrity in commitments Role Interfaces Internal Stakeholders • Design & Engineering Team • Production Planning & Control • Purchase Department/SCM • Finance (for payment follow-ups) • Management External Stakeholders • Industrial clients • Contractors / EPCs • Consultants • Distributors Performance & Review Framework • Monthly sales target review • Quarterly performance assessment • 3–6 months’ probation evaluation based on: o Pipeline generation o Target achievement o Customer engagement discipline Growth Indicators • Revenue consistency • Margin contribution • Key account management capability Authority & Boundaries • Pricing authority within approved margin range • No authority to extend credit without approval • No financial commitment beyond approved terms • Must escalate strategic pricing deviations Growth & Opportunity Career Path Sales Engineer → Senior Sales Engineer → Key Account Manager → Regional Sales Manager → Business Head Learning Opportunities • Exposure to industrial projects • Technical-commercial negotiations • Leadership in territory management Strategic Importance This role directly influences company revenue, customer expansion, and market positioning. Requirements Competence Requirements (Capability Fit) Technical Competence • Understanding of electrical panels enclosures / sheet metal • Basic understanding of: o SLDs & power systems (Mechanical Engineers) o Engineering drawings (Mechanical Engineers) • Ability to interpret customer technical requirements • Proficiency in MS Excel (quotations, costing sheets) • Knowledge of CRM / reporting tools (preferred) Functional Competence • Market research & lead generation ability • Negotiation & closing capability • Sales pipeline management • Analytical thinking (margin analysis, pricing strategy) • Customer relationship management • Presentation skills Leadership Competence (Future Potential) • Ownership of sales territory • Decision accountability • Cross-functional coordination • Conflict handling with customers Experience & Qualification Must-Have • Degree/Diploma in Electrical or Mechanical Engineering • 1–2 years relevant B2B sales experience (Panels Builders/manufacturing preferred) • Strong English communication skills • Proficiency in MS Office Good-to-Have • Experience in electrical panel enclosures industry • Exposure to industrial clients / EPC contractors • Knowledge of tendering processes Requirements Technical Competence • Understanding of electrical panels enclosures / sheet metal • Basic understanding of: SLDs & power systems (Mechanical Engineers) Engineering drawings (Mechanical Engineers Ability to interpret customer technical requirements Proficiency in MS Excel (quotations, costing sheets Knowledge of CRM / reporting tools (preferred)