Sales Director

Job Description If the following job requirements and experience match your skills, please ensure you apply promptly. Are you an experienced Sales Director looking for a step up in responsibility & earning potential? Are you based around West Yorkshire?

Do you have expertise based within the Fire & Security industry? Then here is the Sales Director vacancy for you! Reed Sales & Marketing are incredibly excited to be working exclusively with a West Yorkshire based client in their search for an experienced Sales Director to drive new revenue generation and develop the internal sales and estimating teams.

Benefits: High Basic Wage (£80,000 to £87,500) Uncapped Commission (£25,000 to £35,000 OTE) Company Car (Up to a value £80,000) Company Pension Growth/Development Opportunities Key Responsibilities: Develop and execute the national sales strategy, ensuring alignment with company growth targets and industry regulations. Lead, mentor, and expand the sales team, fostering a culture of accountability, performance, and continuous improvement. Identify and secure new business opportunities across sectors such as commercial, industrial, residential, education, and public sector.

Strengthen relationships with key clients, consultants, contractors, and fire safety partners. Oversee bid management and tender submissions, ensuring competitive, compliant, and commercially sound proposals. Collaborate with technical, operations, and compliance teams to ensure solutions meet BS, UK Fire Safety Order, and industry standards.

Monitor market trends, competitor activity, and regulatory changes, translating insights into actionable sales initiatives. Manage sales forecasting, budgeting, and reporting, providing accurate performance insights to the executive team. Represent the company at industry events, trade shows, and professional forums to enhance brand presence Required Experience & Skills Proven experience in a senior sales leadership role within the fire safety, fire protection, life safety, or related compliance industries.

Strong understanding of fire safety products and services (e.g., fire alarms, extinguishers, passive fire protection, emergency lighting, suppression systems). Demonstrated success in building and leading high-performing sales teams. Excellent commercial acumen with a track record of delivering revenue growth.

Strong knowledge of UK fire safety regulations and compliance frameworks. Exceptional communication, negotiation, and stakeholder management skills. Ability to work strategically while remaining hands-on when needed. xwzovoh Full UK driving licence and willingness to travel as required.

If you believe you are an ideal candidate for this Sales Director position, please apply directly now!