Project Manager

Job Title:: Project Manager Lifecycle & Growth (Onsite) Job Location:: Bengaluru (Client Office) Role Overview Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead. Strategic Responsibilities Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe) Prioritise initiatives based on business impact, lifecycle stage, and campaign needs Ensure alignment between brand objectives, marketing execution, and lifecycle programs Maintain a holistic view of the customer journey across touchpoints Execution & Delivery Ownership (Core) Own end-to-end execution across search, media, content, CRM, and analytics Manage integrated campaign and lifecycle calendars Break down initiatives into clear deliverables across teams Ensure readiness of creatives, content, campaigns, and audience/data Drive go-live coordination across all functions Client Leadership & Stakeholder Management (Critical) Act as the primary SPOC for the client Collaborate with client leadership and cross-functional teams (product, brand, CRM, media, tech, analytics) Translate requirements into clear briefs and execution plans Drive alignment, decision-making, and proactive communication People & Team Management Lead cross-functional teams across media, CRM, content, creative, and analytics Drive accountability, collaboration, and role clarity Ensure seamless coordination between onsite and offsite teams Process & Governance Establish structured workflows across briefing, execution, approvals, and reporting Ensure process adherence and timely delivery Identify and resolve bottlenecks proactively Cross-Functional Capability (Critical) Strong understanding of performance marketing, SEO, CRM journeys, content workflows, and analytics Ability to integrate multiple functions into a unified execution system Performance Oversight Track execution and performance across lifecycle initiatives Align activities with business outcomes Identify optimization opportunities with strategists and analysts Maintain focus on efficiency, effectiveness, and quality Experience & Background Proven experience in client-facing program/project leadership roles Strong experience managing cross-functional marketing mandates (media, CRM, content, creative) Excellent stakeholder management and communication skills Experience in consumer durables or similar industries preferred Role Structure Onsite role based in Bangalore 6-day working model High ownership and accountability for end-to-end program delivery