Product Manager

Key Responsibilities Product & Category Management Manage and drive the product portfolio for Modern Trade and E-Commerce channels. Develop category growth strategies aligned with business objectives and market trends. Analyze sales performance, product mix, pricing, and profitability across channels.

Identify new product opportunities, assortment gaps, and channel-specific innovations. Coordinate with marketing, sales, supply chain, and R&D teams for successful product launches. Modern Trade Management Build strong relationships with key Modern Trade accounts and national retail chains.

Develop joint business plans with retailers to drive visibility, promotions, and revenue growth. Ensure effective execution of merchandising standards, promotions, and in-store activations. Monitor competitor activities, pricing, and market trends within Modern Trade channels.

E-Commerce Management Manage product listings, content optimization, digital visibility, and online merchandising across marketplaces and D2C platforms. Drive online sales growth through campaign planning, promotional activities, and performance marketing coordination. Work closely with platform partners to improve rankings, reviews, ratings, and conversion metrics.

Analyze digital performance metrics including traffic, conversion rates, basket size, and customer engagement. Business Analytics & Reporting Track channel-wise KPIs including sales growth, margins, inventory, ROI, and customer insights. Prepare periodic business reviews and strategic recommendations for leadership.

Utilize data analytics to improve forecasting, inventory planning, and business decision-making. Cross-Functional Coordination Collaborate with supply chain and operations teams to ensure product availability and service levels. Coordinate with finance for pricing, budgeting, and commercial planning.

Partner with marketing teams for ATL/BTL campaigns and digital promotions.