Marketing Analyst

CRM Marketing Data Analyst Contract **Outside IR35** Hybrid (midlands office) 9-months+ Immediate start Overview The Marketing Data Analyst is responsible for the scoping and hands on delivery of CRM / Email / SMS Campaign analysis. The role is not just delivering numbers, but a proactive role accountable for stakeholder management and the ability to drive action from recommendations. Key Responsibilities: Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives. To deliver weekly performance summaries to the Head of CRM and other senior stakeholders. Present results confidently and clearly in a group forum to both technical and non-technical audiences. To lead the scoping and delivery of new reports and analysis briefs. To self-prioritise a high volume of work demand to ensure the most effective use of resource. To design A/B tests to ensure that control groups provide robust results with statistical significance. Ability to forecast future campaign performance based on historic selection volumes and response rates.

Essential: Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections & test structures, automation of response analysis through BI tools. Business intelligence reporting (Power BI) Moderate to advanced SQL Google Analytics / GA4 Web Analytics Presentation skills Technical problem solving and providing data solutions Pro-activity, turning analysis into recommendations Driving innovative approaches to optimising campaign response and conversion Please get in touch for more information mandykettle@unitingambition.com