Manager / Senior Manager, Lifecycle Marketing

Manager / Senior Manager, Lifecycle Marketing Union Plus is a nonprofit on a mission: deliver real, money‑saving benefits to the 15 million working people across roughly 65 AFL‑CIO affiliated unions and their families. From mortgages and education savings to wireless discounts and hardship grants, we put union solidarity to work in members’ everyday lives. We’ve been doing this for nearly 40 years.

The Opportunity You'll be a hand‑on lifecycle practitioner living in Iterable every day, building the campaigns and journeys that connect 2.5 M+ email subscribers and 500 K+ SMS subscribers to the benefits they’ve earned. Your charter is modernization: take a freshly‑implemented Iterable instance and turn it into a real lifecycle program. Leverage behavioral triggers instead of one‑size‑fits‑all sends, introduce smarter segmentation powered by our BigQuery data, create and nurture a testing culture that informs what we do next, and build a foundation that lets us add new channels (push, in‑app, web, etc.) when we’re ready.

What You’ll Do Live in Iterable. Build, QA, and send campaigns and journeys daily. Templates, dynamic content, workflows, segmentation – you’ll know the platform deeply because you’re in it consistently.

Build behavioral journeys. Replace one‑off batch sends with triggered, lifecycle‑driven programs: onboarding for new opt‑ins, re‑engagement for lapsed members, behavioral cross‑sell across our benefit portfolio, milestone moments, and seasonal programs. Make segmentation smarter.

Partner with our data team to build audiences that go beyond “all opt‑ins” by using BigQuery‑sourced behavioral, demographic, and engagement signals, as well as union‑by‑benefit eligibility logic, thereby ensuring members only see what they qualify for. Orchestrate across channels. Today the role spans email and SMS.

As we mature, you’ll help design coordinated multi‑channel journeys and shape what comes next (push, in‑app, web) as we expand. Build a testing culture. Own (or contribute meaningfully to) the A/B testing roadmap: what we test, how we measure it, and how findings turn into permanent changes.

Make experimentation a normal part of how we work. Measure what matters. Track performance in Iterable, GA4, and Grafana.

Translate data into clear recommendations for the team. Sweat the craft. Proof copy, check links, validate dynamic content, preview across clients, monitor deliverability.

Make sure every send lives up to the Union Plus voice: concise, friendly, supportive, lively, trusted, and welcoming. Partner cross‑functionally. Work closely with the email campaigns team on calendar coordination, the data team on integrations and audience requirements, and benefit partners on co‑branded programs.

How We’ll Level You Manager Total lifecycle / CRM experience 4–7 years Iterable experience (required) 1+ years hands‑on Modernization scope – executes modernization initiatives; contributes to roadmap Data & segmentation – builds audiences from defined logic; partners with data team on requirements Cross‑functional reach – coordinates with partners and peers Salary range – $90,000 – $115,000 Senior Manager Total lifecycle / CRM experience 7–10 years Iterable experience (required) 2+ years hands‑on, incl. workflows, catalog, AI features Modernization scope – owns and architects 1–2 modernization workstreams (e.g., testing program, multi‑channel orchestration, segmentation strategy) Data & segmentation – defines segmentation strategy and partners with data team on architecture Cross‑functional reach – influences benefit partners and senior stakeholders; acts as informal senior partner to team Salary range – $115,000 – $140,000 Note: This is not a people‑management role at either level. The Senior Manager would act as an advanced individual contributor and informal mentor, not a direct manager of others. What We’re Looking For (Both Levels) Hands‑on Iterable experience is required.

A modernizer’s mindset. Data fluency. Strong HTML/CSS for email.

Strong writing and editing. Project management chops. Mission alignment.

Nice to Have Iterable certifications (Foundations, Iterable Academy) Experience with multi‑channel orchestration beyond email/SMS (push, in‑app, web) Hands‑on Google Tag Manager experience Familiarity with SMS compliance (TCPA, carrier filtering, A2P 10 DLC) Experience with CDPs, reverse ETL tools, or BigQuery‑as‑source‑of‑truth architectures Experience working in or with the labor movement, nonprofits, or membership organizations Salary Ranges Manager: $90,000 – $115,000 Senior Manager: $115,000 – $140,000 Benefits Fully‑paid healthcare—Medical, dental, and vision premiums are 100 % covered for you, your spouse, and your dependents. Employer FSA contribution—We contribute to your Health FSA on top of paying premiums. Traditional pension—A defined‑benefit pension plan, the kind that’s nearly extinct in the private sector and provides greater retirement security. 3 % 401(k) match—In addition to the pension, not instead of it.

Generous PTO and paid holidays. Hybrid schedule with our DC‑area office. Meaningful work on behalf of 15 million hard‑working union members and their families.

Why This Role, Right Now Most lifecycle roles ask you to optimize what already exists. This one asks you to modernize an entire program—at meaningful scale, on a modern platform, with a leadership team that actually wants to make the change. We have the audience, the data, the platform, and the support.

We need someone who’s excited to come build. Equal Opportunity Employer Union Plus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We strongly encourage applications from candidates of all backgrounds. How to Apply Send your resume and a short note about why this role interests you. Bonus points if you tell us about a lifecycle program you helped modernize—including what changed, what worked, and what you’d do differently next time.

Please indicate whether you’re applying at the Manager or Senior Manager level (or are flexible). #J-18808-Ljbffr