Manager of Business Analytics

Responsibilities We are hiring a Manager, Business Analytics to partner with our Brand Marketing team to architect how we measure and optimize global awareness, consideration, perception, and upper-funnel impact In this role, you will bring rigor to brand measurement, connect marketing investment to long‑term member growth, and translate complex data into clear insights that shape strategy, influence senior leadership, and scale WHOOP’s impact worldwide Own the end‑to‑end brand measurement strategy across awareness, consideration, perception, and upper‑funnel impact, ensuring alignment with WHOOP’s broader growth objectives Build and execute a “test and learn” measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning Oversee integrated campaign performance analysis across media channels, creative assets, and downstream business metrics, connecting brand spend to member growth and long‑term value Demonstrate strong command of media concepts, metrics, and media plan execution, serving as a thought partner to the Brand and Media teams Evaluate and manage external brand media data partners, identifying innovative approaches to strengthen WHOOP’s measurement capabilities Translate survey data, media performance, web behavior, and conversion trends into clear, executive‑ready insights and recommendations Manage, mentor, and develop analysts, fostering a culture of analytical rigor, strong storytelling, and high performance Benefits Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop‑free, when you need it most. Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work. Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP. WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one. Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more. Find Your Fit: Full‑time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services. It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus. Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square.

Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston. #J-18808-Ljbffr