Manager, Marketing Strategy

Manager, Marketing Strategy GEICO is building a modern marketing organization designed for speed, intelligence, and growth. We are seeking a Manager, Marketing Strategy to serve as a T‑shaped strategist who will work with the CMO to turn complex inputs into clear strategy and compelling stories that drive decisions. Location Hybrid role: onsite 3 days per week in Manhattan, NY or Bethesda, MD.

Reports To Senior Director, Marketing Strategy and Intelligence. Role Overview This role sits at the center of marketing transformation, connecting customer insight, performance data, and business priorities into sharp strategies and executive‑ready stories. The right candidate is both an analytical problem‑solver and a high‑impact storyteller.

Key Responsibilities Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market. Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth. Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions.

Lead high‑impact strategy workstreams tied to enterprise growth priorities. Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action. Build data‑backed recommendations that influence marketing investment, prioritization, and go‑to‑market strategy.

Develop business cases for new initiatives, pilots, and growth opportunities. Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team. Translate complex analyses into simple, decisive storylines that drive alignment and action.

Support shaping key marketing stories—quarterly business reviews, transformation updates, and major strategic initiatives. Ensure consistency and clarity in how marketing strategy is communicated across the organization. Leverage strong design sensibility and AI‑assisted tools to create executive‑ready storytelling materials.

Support annual and quarterly planning cycles with insight‑driven recommendations and prioritization frameworks. Define success metrics for strategic initiatives and track performance to inform ongoing decisions. Synthesize results into actionable insights and executive‑ready materials.

Partner closely with Brand, Media, Creative, Product, Analytics, and Finance teams. Help shift GEICO from static planning to agentic strategy where marketing decisions are continuously informed by data, models, and real‑time signals. Translate complex AI outputs into clear strategic direction, ensuring leadership understands not just what is happening, but what to do next.

Design strategies that are adaptive by default—built to learn, iterate, and improve in‑market rather than rely on fixed plans. Identify where automation and AI can accelerate growth, decision‑making, and speed‑to‑market. Qualifications 5+ years of experience in marketing strategy, growth strategy, customer insights, analytics, or related roles.

Hands‑on experience with customer segmentation, data analysis, or strategic problem‑solving. Strong ability to synthesize complex data into clear insights and actionable recommendations. Experience supporting cross‑functional initiatives in a fast‑paced, evolving environment.

Excellent written and verbal communication skills, with comfort presenting to senior stakeholders. Familiarity with research tools, analytics platforms, or experimentation methodologies. Experience using AI‑assisted design tools is a plus.

Bachelor’s degree required; advanced degree a plus but not required. Leadership & Working Style Comfortable operating with ambiguity and limited direction while maintaining structure and rigor. Curious and analytical, with strong interest in customer behavior, market dynamics, and growth levers.

Collaborative and team‑oriented, with a bias toward learning and continuous improvement. Demonstrates sound judgment, attention to detail, and strong sense of ownership. Hybrid 3 days a week in office.

Annual Salary $121,975.00 – $189,625.00 The GEICO Pledge Great Company: We help our customers through life’s twists and turns, protecting people when they need it most and constantly evolving to stay ahead. Great Careers: Offers personalized development programs, training, certification assistance, mentorship and coaching. Great Culture: Inclusive culture of shared success, integrity, bias for action, winning mindset; emphasis on care, inclusion, belonging, and diverse perspectives.

Great Rewards: Compensation and benefits including comprehensive total rewards, 401K with 6% match, performance incentives, tuition assistance, mental health care, fertility and adoption assistance, and GEICO Flex workplace flexibility for up to four weeks per year. GEICO will not sponsor a new applicant for employment authorization for this position. The equal employment opportunity policy of GEICO provides for fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose undue hardship. #J-18808-Ljbffr