Industry Marketing Manager, Commercial

About the Role Planet is looking for a strategic Industry Marketing Manager to help grow our commercial business. In this role, you will work closely with stakeholders from across the global commercial business group to drive demand for our products and solutions among industry audiences worldwide. This role sits on the Product, Industry, Partner and Customer Marketing team and is responsible for developing compelling narratives that resonate with audiences in agriculture, energy, insurance and other industry verticals.

On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights. You’ll market groundbreaking data products and AI-powered solutions built on our near-daily Earth scan. You’ll partner closely with sales to establish Planet’s unique role in several markets and have the autonomy to determine priorities, including which projects to pursue and how to craft and deliver messaging.

As a go-to resource for cross-functional teams, you\'ll guide key marketing functions to ensure we tell compelling stories across diverse formats and channels. Your work will be used by internal stakeholders at all levels and seen by executive audiences worldwide. The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with industry audiences.

This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet’s mission and solutions. This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office 3 days per week. Impact You\'ll Own Work with our commercial team to identify and prioritize key markets and expansion strategies in agriculture, energy, insurance, and other industries Shape the internal positioning and messaging resources that drive wider GTM initiatives and marketing campaigns Produce and maintain a portfolio of marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.) Partner with sales to strategize on account-specific marketing programs and content to support pipeline growth and expansion Work closely with broader marketing teams (growth, regional, creative, and communications) to execute industry and account-based marketing campaigns Host customer-facing webinars Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach Work with Partner Sales and Marketing to support co-marketing efforts with strategic partners What You Bring Bachelor of Arts or Science Degree 6+ years of B2B, product or solutions marketing Experience marketing to agriculture, energy or insurance industry audiences Track record positioning and marketing B2B/enterprise products Exceptional listening and influence skills Excellent writing, communication, and presentation skills Creative and analytical thinking skills; ability to synthesize information Excellent attention to detail Experience partnering with product, sales, and executive stakeholders and communicating across leadership Excellent organizational skills, self-starter with ability to collaborate across departments What Makes You Stand Out Experience working with international sales teams Geospatial expertise Application Deadline June 4, 2026 at 11:59p PT Benefits While Working at Planet Comprehensive Medical, Dental, and Vision plans Health Savings Account (HSA) with a company contribution Generous Paid Time Off in addition to holidays and company-wide days off 16 Weeks of Paid Parental Leave Wellness Program and Employee Assistance Program (EAP) Home Office Reimbursement Monthly Phone and Internet Reimbursement Tuition Reimbursement and access to LinkedIn Learning Equity Commuter Benefits (if local to an office) Compensation The US base salary range for this full-time position at the commencement of employment is listed below.

Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. US National Salary Range $127,000 - $158,700 USD EEO and Accommodations Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or your recruiter with your request.

Our EEO policy prohibits discrimination and we are an equal opportunity employer. We will provide reasonable accommodations to qualified applicants upon request. For candidates located in the EU, privacy notices apply as described in the Candidate Privacy Notice. #J-18808-Ljbffr