Healthcare manager, brand manager

Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. Use demographic insight to tailor brand activity to our audiences Stay ahead of industry trends to identify opportunities and risks Oversee the development of print and digital collateral that inspires confidence and drives enquiries Ensure all customer-facing materials reflect our brand guidelines and tone of voice Partner with the digital team to maintain a cohesive brand presence across all channels Lead the creation of event collateral and assets through our web-to-print system Develop self-serve tools and guidance that help homes drive engagement and enquiries Oversee the full delivery of our flagship annual awards (Barchester Care Awards) Manage cross-functional teams to deliver a high-quality event on time and on budget Analyse data to identify trends, opportunities, and areas for optimisation Report on performance and adjust strategies accordingly Oversee brand investment to ensure it delivers against our objectives Set clear objectives aligned to our brand strategy A confident brand marketer with experience developing propositions and multi-channel messaging Experience leading teams and managing multiple projects simultaneously A passion for delivering high-quality work that supports both customer experience and commercial goals Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.