Head of Sales Performance Head of Sales Performance

Head of Sales (FCA Regulated) | Birmingham | Up to £100,000 + Bonus + Excellent Benefits Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required. We're partnering with an organisation seeking a commercially driven, data-led sales leader to transform and scale their sales operation. This is a rare opportunity to build on strong foundations, bring fresh ideas, and shape the future of a business with a clear vision and purpose.

You'll take full ownership of a multi-million-pound telesales function, leading inbound and outbound teams while driving performance, efficiency, and customer outcomes in a highly regulated (FCA) environment. This role goes beyond 'business as usual' you'll unify systems, optimise performance, and build a best-in-class telephony sales engine. Head of Sales Key Responsibilities: Provide leadership to managers and diverse professional teams across distinct sales units.

Evaluate current sales systems and lead the migration to a unified platform to establish a common way of working. Identify pipeline issues and devise strategies to win market share from key competitors, along with building a best-in-class inbound and outbound sales teams. Partner with Marketing to optimise lead quality and reduce Cost Per Acquisition (CPA), and with Product to refine features and differentiation and ops to improve the internal sales systems and tools.

Oversee a high-volume sales cycle where 'speed to lead' is critical, along with developing an efficient outbound sales operation of qualified leads. Ensure every interaction meets the highest calibre of quality and adheres to FCA/FPCOB standards. Develop and implement the telesales strategy (inbound + outbound) aligned with the overall prepaid funeral plans business objectives.

Set clear KPIs and performance standards covering call answer rate, speed-to-lead, lead-to-sale conversion, average revenue per sale, and cost per acquisition. Use data to monitor daily, weekly and monthly performance, identifying trends and implementing improvements to drive efficiency and sales effectiveness. Recruit, develop and retain a high-performing telesales team, including building future team capacity in line with revenue growth.

Coach and empower team leaders to be strong people managers and commercial drivers. Drive a positive, high-performance culture focused on accountability, recognition and continuous improvement. Partner with Marketing to optimise lead flow, lead quality and campaign effectiveness.

Provide regular performance updates, insight and forecasts to senior leadership, highlighting risks, opportunities and future investment needs. Champion the effective use of sales technology, dashboards and analytics to improve speed-to-lead, conversion and customer experience. Identify and implement new tools, automations and best practices to improve productivity and sales performance.

Current Head of Sales / Senior Sales Leader within an FCA-regulated business (essential) Strong background in telesales / call centre environments Deep understanding of sales metrics (conversion, CPA, speed-to-lead, QA) Bonus structure: ~10% company bonus ~ Up to 20% performance bonus ~ Car allowance ~25 days holiday + bank holidays ~ Full-time office-based (Mon-Fri, 9am-5pm) If you're a hands-on, commercially astute sales leader with FCA experience and a passion for building high-performing teams, we'd love to hear from you.