Growth Marketing Manager

Role Overview Denave is looking for Growth Marketing Manager/ AI-led GTM Manager to build and optimize AI-led automated demand generation programs, AI-powered workflows, and lead nurturing campaigns. Key Responsibilities AI-Powered Demand Generation/ABM Strategy Build and execute AI-enabled ABM programs targeting strategic accounts. Own end-to-end lead generation strategy to drive qualified MQLs, SQLs and pipeline growth.

Leverage AI tools to optimize audience targeting, segmentation, content personalization, and campaign performance. Create scalable inbound, outbound, ABM, and partner-led demand generation programs. Marketing Automation & Workflow Orchestration Develop personalized account journeys based on industry, buying stage, and engagement behavior.

Design and manage advanced automation workflows using n8n and other AI-powered platforms while creating automated email sequences and engagement journeys. Develop AI-powered lead nurturing journeys based on behavioral and intent signals. Automate lead routing, qualification, scoring, enrichment, and lifecycle management processes.

Work closely with SDR and Sales teams to improve lead acceptance rates and opportunity conversion Preferred Background MBA in Marketing preferred. Experience with AI-driven marketing automation and workflow orchestration. Experience in B2B / SaaS / Tech marketing, especially in growth or demand generation roles.

Strong understanding of lead generation, ABM, and funnel management (MQL → SQL → pipeline). Hands-on experience with marketing automation tools like HubSpot / Marketo / n8n or similar. Ability to run email marketing, lead nurturing, and campaign workflows end-to-end.

Working knowledge of AI tools in marketing for segmentation, personalization, and optimization.