Growth Manager

We are looking for a Senior Manager / Lead – Growth & Retention who can own and scale the end-to-end customer lifecycle — from acquisition to retention and revenue expansion. This role requires a strategic leader who can drive sustainable growth by optimizing not just CAC, but also retention, engagement, and LTV. What You’ll Do Own and drive the overall growth strategy across acquisition, retention, and lifecycle marketing Lead full-funnel growth initiatives with a strong focus on CAC efficiency, ROAS, LTV, and repeat behavior Build and scale customer acquisition and retention engines across web and app ecosystems Design and optimize lifecycle journeys across channels like email, WhatsApp, push notifications, and CRM platforms Drive retention, reactivation, and engagement strategies to improve repeat rate and customer lifetime value Lead experimentation across creatives, audience segmentation, funnel optimization, and lifecycle interventions Partner closely with Product, Tech, and Creative teams to enhance user journeys, onboarding, and conversion rates Drive data-led decision making through cohort analysis, attribution models, funnel tracking, and retention metrics Manage and optimize marketing budgets across acquisition and retention channels Identify and scale new growth levers such as affiliates, partnerships, referrals, and influencer channels Build, mentor, and lead a high-performing growth and lifecycle marketing team Present strategic insights, growth plans, and retention strategies to leadership stakeholders Key Skills & Expertise 10+ years of experience in growth, performance, or lifecycle marketing Strong understanding of full-funnel growth (Acquisition → Activation → Retention → Revenue) Proven track record of improving LTV, retention, repeat rates, and overall customer engagement Hands-on experience with Google Ads, Meta Ads, and multi-channel acquisition strategies Strong knowledge of CAC, ROAS, LTV, cohort analysis, and funnel metrics Experience working in D2C / E-commerce / Marketplace / Consumer Tech businesses Experience with CRM and lifecycle tools (MoEngage, CleverTap, WebEngage, Klaviyo, etc.) Strong analytical mindset with hands-on experience in data tools and dashboards Good-to-Have Experience in app growth and lifecycle marketing (push, in-app, retention flows) Exposure to GA4, GTM, MMPs (AppsFlyer, Adjust, etc.) Experience in personalization, automation, and customer segmentation (RFM, cohorts) Experience in omnichannel or offline-to-online integration Prior experience in team leadership and cross-functional collaboration Who Should Apply You are a growth leader who understands that sustainable business growth goes beyond acquisition.

You think in terms of customer lifecycle, retention, and long-term value, and can build systems that drive both immediate performance and long-term revenue. You are equally comfortable with strategy and execution, and can collaborate across teams to unlock scalable growth.