Global Sales Director

The Global Sales Director leads and manages the sales and promotion strategy to promote Oregon as a world‑class leisure destination for domestic and international audiences. Overseeing the global sales team and managing global markets to heighten overall awareness and inspire overnight leisure travel throughout all parts of Oregon. This requires all phases of market development, including travel trade sales, leveraging key partnerships locally and abroad, and maintaining a consistent in‑market presence at key trade shows and on sales trips and missions.

A member of Travel Oregon’s management team, this role is responsible for developing and managing team staff, priorities, workload, and workflow. ESSENTIAL FUNCTIONS/MAJOR DUTIES People and Operations Management – 50% Manage and foster a high‑performance team by setting and communicating expectations, providing onboarding and training, prioritizing and aligning work across team members, evaluating performance, providing feedback and coaching and supporting individualized career and professional development to sustain a high‑performing team. Foster a culture of belonging by understanding the varying needs across a diverse team and leading with empathy and cultural awareness.

Build accountability, engagement and alignment across the team through transparent and tailored communication, involvement of team members in addressing challenges, assignment of work that leverages the strengths of team members, and meaningful recognition. Recommend and make employment decisions in partnership with People and Culture, including recruitment and hiring, staffing levels, promotion, performance evaluation, and discipline to ensure the team effectively supports Travel Oregon’s mission, vision, values and priorities. Model Travel Oregon’s community agreements when communicating and collaborating with the workforce, partners, contractors, and the public.

Own and understand key processes (e.g., compensation model and results, contracting and procurement, budgeting) to facilitate organizational alignment and implement operating best practices. Work closely with Brand Stewardship functions to create and implement consumer marketing programs and strategies for international markets. Lead Brand Stewardship team in the absence of Brand Stewardship VP as needed/requested.

Perform all responsibilities in alignment with Travel Oregon’s stewardship lenses, community agreements, and commitment to fostering diversity, equity, and inclusion. Market Awareness Strategy – 25% Develop strategy and plans for sales, promotions, and marketing for primary and emerging markets to leverage and grow Oregon’s visibility and market share. Oversee the execution of domestic and international business to business and consumer marketing opportunities, develop and implement trade strategy and international consumer strategy, including inbound familiarization tour programs as a tool for product development.

Oversee ideation & deployment of business-to-business sales & marketing content. Liaise with the Port of Portland and global industry partners, such as international airlines, in matters related to international air service marketing and development including budget implementation, direction of all associated marketing and sales activities as well as attending and facilitating meetings, as needed. Prepare global sales budgets in alignment with agency strategy, develop methods for tracking, and prepare/analyze reports.

Plan and execute outbound travel, including sales trips, missions, and presence at major industry trade and consumer shows and conferences; solicit and manage tourism partner delegation participation when appropriate. Direct activities for constituents interested and involved in international and domestic trade marketing and international outreach. Collaborate closely with Brand USA to identify and pursue market opportunities across trade and consumer channels to increase inbound travel and awareness of Oregon.

Work closely, and at times jointly, with the Communications team to identify and execute media opportunities and programs. Build and maintain strong relationships with Oregon‑based, national, and international tourism professionals and industry partners. Represent Travel Oregon at industry related meetings, engagements, conferences, and public speaking engagements.

Recruit, hire, and onboard Travel Oregon in‑market representatives and global sales contractors. Execute annual sales plans and direct vendors, contractors and staff to ensure coordination and successful outcomes. Maintain regular communication, manage performance, and ensure expectations are met.

Maintain a strong working knowledge of cultural customs, industry trends, economic and political conditions, and other factors that impact travel to establish oneself as an expert in assigned markets. Monitor competitive landscapes and create points of differentiation for Oregon. Engage Travel Oregon partners and key international accounts to develop tour itineraries and packages.

Manage communication with internal and external partners related to international and domestic travel trade programs. Ensure department reporting guidelines are met, including the contractor’s quarterly report, and annual tour extract reports. JOB SCOPE This position operates independently with minimal supervision and encompasses a wide range of complex responsibilities.

Work complexity stems from managing a multifaceted portfolio of markets, clients, media, vendors, and regional and local partners, each with unique needs and expectations, requiring a strategic and adaptable approach. Decisions are made within Travel Oregon policy guidelines and typically include allocation of the Global Sales budget, approval and termination of international vendor contracts, deployment of staff resources, and approval of market‑specific projects. The position holds full accountability for budget preparation and compliance for budgets exceeding $500,000 and contributes to long‑range operational and strategic planning.

Errors may result in revenue loss, vendor impacts, or damaged partner relationships. Records maintained by this role include those related to the budget for assigned markets and confidential records such as staff performance reviews, personnel action forms, and one‑on‑one meeting notes. SUPERVISORY RESPONSIBILITY Supervise direct reports, including individual contributors across varying roles and job levels.

Actively participates as a member of the People Managers Community of Practice by sharing best practices, seeking new information and knowledge, aligning with shared expectations and processes, and contributing to the development of an effective management team at Travel Oregon. INTERPERSONAL CONTACTS Contact normally occurs with others both inside and outside of the organization, although a majority (95%) of communication is external. Internal contacts will range across all departments.

External contacts will include industry partners such as Destination Management Organizations (DMOs), Port of Portland, business owners and suppliers, and Brand USA to name a few. Other contacts will include tour operators, airline sales and marketing staff, in‑market contractors, vendors, and media. Communication mostly occurs face‑to‑face (40%) and via email (50%), and contact may occur by phone (10%).

Confidential/sensitive matters are sometimes discussed. COMPETENCIES Active Listening: Full Attention | Sincere Interest | Appropriate Non‑Verbal Cues | Suspension of Judgement | Seek First to Understand Change Agility: Adaptability | Resilience | Accepts Needed Change | Empathy | Fine with Ambiguity Communicativeness: Transparent | Approachable | Multi‑media | Frequent Communicator | Accessible | Right Medium Composure and Self‑Objectivity: Appropriately Expressive | Emotional Control | Performs Under Stress | Self‑Aware | Knows Own Strengths & Weaknesses | Open to Feedback | Mindful & Present Drive / Energy: Enthusiasm for Role | Understands Personal Motivations | Balanced & Healthy Lifestyle| Grit Informal Communication: Good at Dialogue | Approachable & Accessible | Personable | Articulate Integrity and High Standards: Honest | Reliable | Positive | Objective | Attention to Detail | Driven to Do Best Work Learning Agility: Curious | Open | Learns Quickly | Rational Organizing and Planning: Makes Best Use of Time | Efficient | Thinks Ahead | Imagines/Plans for Contingencies | Follows Up Team Player / Sensitivity: Voluntarily Collaborates | Enjoys Team Rewards | Supportive | Inclusive | Considers Others’ Feelings | Values Diversity Technology Savvy: Leverages Appropriate Hardware & Software | Stays Current with Relevant Technologies EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES Qualifications A bachelor’s degree in business, marketing, communications or related field OR any combination of education/coursework/training, and work experience necessary to meet position requirements. Five (5) years of relevant senior‑level experience in destination marketing, advertising, public relations, or program management that included responsibility for managing a sales territory and large account base.

A minimum of two (2) years of experience directly managing staff, including supporting staff to learn and grow and to develop dynamic work plans that contribute to departmental and agency objectives. Success Attributes Experience in relationship building and networking with a diverse population of organizations, associations, and interest groups. Experience initiating and collaborating on the development of sales and marketing plans.

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