eCommerce Merchandising Analyst

Job Description Job Description FLSA Status: Exempt / Bonus Eligible Reports To: Senior Director, Marketing & eBusiness Location: Alpharetta, GA (Hansgrohe USA) Department: eCommerce Job Purpose The eCommerce Merchandising Analyst plays a critical role in supporting the growth and performance of Hansgrohe’s eCommerce business across key accounts. This position partners closely with Key Account Managers, Marketing, Sales Operations, and cross-functional teams to optimize online merchandising, enhance the digital customer experience, and drive profitable growth across major online retail platforms. Essential Duties and Responsibilities eCommerce Performance & Analytics Monitor and analyze account performance using internal and external data sources (e.g., Salsify, Profitero, TrackStreet, customer portals).

Identify trends, risks, and growth opportunities, translating insights into actionable recommendations. Prepare and present regular performance reports, including key metrics, KPIs, and optimization plans. Competitive & Market Analysis Track competitor activity, pricing, assortment, and promotional strategies across key eCommerce channels.

Evaluate market trends and customer behavior to inform account strategies and improve positioning. Online Merchandising & Product Content Partner with Product and Content teams to optimize product listings, ensuring accuracy, completeness, and alignment with brand standards. Manage and maintain product content across platforms (e.g., Amazon Vendor Central, Wayfair Partner Home, Home Depot IDM, Costco.com).

Support the execution of Enhanced Content (A+), product variations, and review programs to improve conversion and customer understanding. Ensure keyword strategies are effectively integrated into product content to maximize search visibility. Cross-Functional Collaboration Work closely with Marketing, Logistics, Customer Service, and Finance to ensure seamless execution of eCommerce initiatives.

Align account activities with financial targets and operational capabilities. Promotions & Campaign Execution Support the planning and execution of promotional campaigns and online events. Monitor campaign performance and recommend adjustments to improve effectiveness and ROI.

Customer & Account Support Assist in addressing customer and account-related inquiries, ensuring timely resolution and a positive customer experience. Maintain strong working relationships with internal stakeholders and external partners. Compliance & Data Integrity Ensure all product data, pricing, and compliance-related information is accurate, complete, and up to date across platforms.

Maintain adherence to customer-specific requirements and data standards. Qualifications and Requirements Bachelor’s degree in Business, Marketing, or a related field. 1–3+ years of experience or strong interest in eCommerce, digital marketing, or online merchandising. Strong analytical skills with the ability to interpret data and translate insights into action.

High attention to detail with strong organizational and project management capabilities. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced, cross-functional environment.

Preferred Experience with: eCommerce customers: Amazon, Lowe’s, Home Depot, Wayfair, Costco, Build, etc. Platforms & tools: Salsify, Profitero, TrackStreet, Bazaarvoice Internal tools: AO, SAC, Confluence, Celum, Microsoft Office Suite Why Hansgrohe Global premium brand with strong market presence Exposure to major eCommerce accounts and platforms Collaborative, fast-paced environment Growth and development opportunities within eCommerce