Director, Sales

At SeaWorld, we’re passionate about caring for animals and have rescued over 40,000 animals (and counting!). Join our team of enthusiastic, dedicated, and hard‑working ambassadors to help bring joy, excitement, and lasting memories to people from around the world. Who We’re Looking For The Director of Sales at SeaWorld San Diego will spearhead strategic planning and leadership to accelerate sales growth.

This role is critical for the tactical planning and implementation of sales strategies that enhance financial performance and cultivate new business opportunities. Responsibilities include meeting annual sales goals, fostering new business, orchestrating the sales team, leading in cold calling, generating leads, and managing event execution. Key Responsibilities Lead the sales team and initiatives to boost attendance and revenue while meeting per capita and yield objectives.

Strategically plan and execute sales operations across all designated market segments within the sales domain. Develop analyses, revenue models, sales, territory, and market plans, collateral, and budgets to achieve targets. Maintain a strong presence within the community and markets impacting SeaWorld’s business.

Propel attendance and revenue through group bookings or sales distribution channels in culinary, merchandise, and other non‑admission areas. Evaluate program effectiveness & ROI. Set individual objectives and manage the sales team’s projects and priorities.

Guide individual and team growth through coaching, feedback, training, and performance management. Develop and present budget, aiming for optimal return on investment. Create and implement systems and ticket products in collaboration with SeaWorld and park teams to widen ticket and revenue product distribution and introduce new offerings.

Supervise direct‑to‑consumer ticket products, ensuring alignment with sales and marketing communications. Develop proactive contingency plans to guarantee target achievement. Host and inform key customers and customer groups.

Undertake additional projects or duties for the overall advancement of the organization. What It Takes To Succeed Minimum of 3 years’ experience in sales and sales strategy with a documented record of success, and at least 3 years in the theme park, tourism, and/or hospitality sectors. Bachelor’s degree, MBA preferred, or an equivalent combination of 12+ years of work/education experience.

At least 5 years of management/leadership experience. Advanced proficiency in MS Word, Excel, and PowerPoint for professional proposals, pricing models, graphs, and presentations. Strong written and verbal communication skills; able to read, write, and speak English.

Ability to speak in public. Perks & Benefits Paid Floating Holidays Paid Time Off Complimentary Park Tickets and Passes Park Discounts on Food and Merchandise Medical, Dental, and Vision Insurance 401(k) Retirement Plan Voluntary Insurance Life Insurance Disability Benefits Dependent and Health Care Flexible Spending Accounts Employee Assistance Program Legal Assistance Plan Tuition Reimbursement Compensation $85,000 - $95,000 Annual + SIP EEO Employer SeaWorld Parks & Entertainment is an equal opportunity employer. All applicants will be considered without regard to age, race, color, religion, sex, national origin, sexual orientation, pregnancy, gender identity or expression, disability, or covered veteran status.

About the company: SeaWorld Parks & Entertainment. #J-18808-Ljbffr