Digital Marketing Manager

We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences. You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making. The Role Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels. You’ll take ownership of the performance marketing strategy from end to end-planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs. Key responsibilities include: Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App) Managing and optimising significant digital budgets (7-figure spend) Leading agency relationships to ensure delivery against performance targets Building and maintaining robust forecasting models and reporting on performance Driving continuous testing through structured A/B and CRO roadmaps Overseeing email and SMS marketing to improve retention and customer lifetime value Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans Supporting full-funnel campaign delivery, including brand activity Leading, mentoring, and developing junior team members Identifying new growth opportunities and improving overall digital effectiveness Skills and Experience We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities. Key requirements: Proven experience in a performance/digital marketing role, ideally within retail or eCommerce Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display Experience managing agencies and large marketing budgets Solid knowledge of attribution models and performance measurement Hands-on experience with A/B testing and conversion rate optimisation (CRO) Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo) Familiarity with CMS platforms (e.g. WordPress) and basic HTML Strong analytical skills and confidence working with data (including Excel) Excellent communication and organisational skills Ability to manage multiple priorities in a fast-paced environment Benefits Competitive salary and performance-related incentives Opportunity to manage significant budgets and make a real commercial impact Career progression within a growing digital and eCommerce function Collaborative and supportive team environment Ongoing training and development opportunities Sound Good?

If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.