Data Analyst- SEO

Job Title: Google Data Analytics / SEO Specialist Exp- 4-9 yrs Location- Bangalore (Hybrid) Job Summary: We are looking for a results-driven Data Analytics & SEO Specialist to leverage data, analytics, and search optimization strategies to improve website performance, user engagement, and business outcomes. The ideal candidate will combine strong analytical skills with SEO expertise to drive data-backed decision-making. Key Responsibilities: Analyze website and campaign performance using Google Analytics, Adobe Analytics and other SEO tools Perform SEO audits, keyword analysis, and on-page/off-page optimization to improve search rankings Build and maintain dashboards and reports using Power BI, Tableau, Looker Studio, and Excel Conduct cohort analysis, retention/churn analysis, and campaign performance tracking Use SQL and Python (Pandas, NumPy) for data extraction, transformation, and analysis Track and optimize marketing campaigns using data-driven insights Work with tools like GSC, SEMrush, Ahrefs, Screaming Frog, GTM, Yext for performance monitoring Collaborate with stakeholders to translate data into actionable business strategies Stay updated with SEO algorithm changes and implement agile optimizations Required Skills: Strong expertise in SQL (Advanced), Python, and Excel Hands-on experience with Google Analytics, Adobe Analytics, and SEO tools Knowledge of statistical analysis and data modeling techniques Experience in data visualization tools (Power BI, Tableau, Looker Studio) Understanding of campaign measurement, retention, and churn modeling Basic knowledge of R is a plus Soft Skills: Strong analytical thinking and problem-solving skills Excellent communication and data storytelling abilities Experience in stakeholder management and client engagement Ability to manage multiple projects with a strategic mindset