Campaign Manager

Why This Role Rocks You’ll not just manage timelines, but drive outcomes. From SEO-driven launches to full-funnel paid campaigns, you’ll ensure every piece is aligned, optimized, and delivered with precision. In a fast-paced agency like Kinnect, this role is all about making the moving parts work seamlessly while pushing boundaries with innovation.

The Impact You’ll Drive Lead the planning, execution, and optimization of end-to-end web campaigns across multiple platforms. Collaborate with SEO, content, media, and design teams to ensure campaigns are integrated and on-brand. Monitor campaign performance daily, tracking KPIs such as traffic, conversions, CTR, ROI, and engagement.

Optimize campaigns in real time, making agile decisions backed by data. Develop campaign calendars and ensure flawless execution across multiple accounts/projects simultaneously. Build strong relationships with clients, ensuring objectives are met while proactively suggesting improvements.

Conduct competitor analysis and market research to inform strategies and identify opportunities. Create post-campaign performance decks and insights reports for leadership and client presentations. Implement rigorous A/B testing on creatives, landing pages, and funnels to maximize results.

Partner with analysts to turn campaign data into actionable recommendations. Ensure campaign budgets are efficiently managed and utilized for maximum ROI. Experiment with GenAI-powered tools for campaign optimization — from predictive targeting and automated bidding to creative personalization The Skills That Seal the Deal 4–5 years of experience in digital campaign management, preferably in an agency or web-focused environment.

Familiarity with GenAI tools for audience insights, automated reporting, and campaign creative iteration. Strong knowledge of campaign platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Programmatic DSPs). Deep understanding of SEO, SEM, PPC, retargeting, and conversion optimization.

Proficiency in web analytics tools (GA4, Adobe Analytics, Looker Studio) and campaign tracking systems. Strong project management skills with the ability to juggle multiple campaigns at once. Analytical mindset with proven ability to turn performance metrics into meaningful actions.

Excellent communication skills to align cross-functional teams and present to clients. Experience in budget planning and ROI-driven campaign execution. Ability to adapt quickly in a fast-moving, always-on environment.

A proactive, hands-on leader who thrives in collaboration and knows how to get great shit done.