Business Analyst

Lead Business Analyst (Broadcast Advertising) Contract Length: Initial 6 Months (likely to extend) Location: London (Hybrid - HO in Central) Day Rate: £550 Outside IR35 (LTD needed) Start Date: ASAP We're supporting a well-established organisation within the UK media industry that is looking for a Lead Business Analyst to support a number of business-critical initiatives across its advertising technology and broadcast sales landscape. This is a specialist role requiring somebody who understands the end-to-end broadcast advertising lifecycle, can work closely with business stakeholders, and has the confidence to bridge the gap between commercial teams and technology. You'll play a key role in analysing current processes, gathering requirements, and helping shape improvements across ad sales platforms and associated business workflows.

Key Experience Needed Previous experience working as a Lead Business Analyst or Senior Business Analyst Strong understanding of the UK broadcast and media sector Expertise across broadcast advertising sales workflows, including: Media buying, Inventory management, Forecasting, Campaign optimisation, Trafficking, Billing. Experience working with broadcast ad management platforms, ideally Landmark Knowledge of industry platforms such as Caria, Clearcast, and Mediaocean Excellent stakeholder management and requirements gathering skills Experience delivering business change within media, broadcasting, or advertising environments Key Responsibilities Work closely with business and technology teams to gather, document, and refine requirements Analyse and improve existing broadcast ad sales processes and workflows Act as the link between operational teams, product, and technology stakeholders Support the delivery and optimisation of advertising platforms and associated integrations Facilitate workshops, document business processes, and help drive successful project delivery Provide specialist insight into UK broadcast advertising systems and industry best practices Lead Business Analyst (Broadcast Advertising) Contract Length: Initial 6 Months (likely to extend) Location: London (Hybrid - HO in Central) Day Rate: £550 Outside IR35 (LTD needed) Start Date: ASAP Please only apply to this position if you feel like you're a solid fit.