Brand Manager

Brand Manager – Emerging Supplement & Fitness Brand Location: Pitampura, Delhi (On-site) Salary: ₹50,000 – ₹60,000/month Company Description Nutristar is a trusted destination for health, nutrition, bodybuilding, and fitness products, catering to diverse fitness goals and preferences. With a growing and loyal customer base, Nutristar focuses on providing high-quality products to promote a healthier lifestyle. The brand has established a strong online presence and engages with its audience through platforms like Instagram, Facebook, and YouTube.

Role Description We are building a new-age supplement, fitness, and lifestyle brand designed for ambitious consumers in the health and performance space. Our focus is on creating a strong brand identity, innovative products, and scalable digital growth. We are looking for a proactive Brand Manager who can help shape and scale the brand from an early stage.

Key Responsibilities:Brand Strategy & Positioning Develop and execute the overall brand strategy Build and maintain strong brand identity across all platforms Monitor market trends, competitor activity, and consumer insights Help position the brand uniquely in the fitness and supplement market Marketing & Campaign Management Plan and oversee digital campaigns across: Meta Ads Google Ads Influencer Marketing Social Media Coordinate product launches, promotional calendars, and growth initiatives Collaborate with creative teams for ad creatives, website assets, and social content Product Launch & Development Support Assist in product positioning, packaging concepts, and launch planning Coordinate between marketing, design, and operational teams Social Media & Content Oversight Guide content strategy for Instagram, website, app, and email marketing Ensure consistency in messaging, visuals, and customer engagement Help create high-conversion brand narratives Influencer & Athlete Partnerships Identify relevant creators, athletes, and brand ambassadors Build strategic partnerships for visibility and trust Ecommerce & Customer Experience Work with ecommerce teams to improve: Website branding Product pages Conversion funnels Retention strategies Requirements: 2–5 years experience in brand management, D2C marketing, ecommerce, or digital marketing Strong understanding of branding, paid media, social growth, and influencer campaigns Excellent project management and communication skills Fitness, wellness, or supplement industry understanding is a plus Startup mentality with strong ownership and execution capabilities Ideal Candidate: Highly creative yet data-driven Comfortable building systems from scratch Can manage multiple moving parts under lean budgets Growth-focused with long-term leadership potential Growth: Career growth into senior brand leadership Opportunity to play a foundational role in scaling a new consumer brand Why Join? Early-stage brand-building opportunity High ownership and strategic influence Fast-paced entrepreneurial environment Potential for significant long-term career growth Important Note: This role is best suited for individuals seeking hands-on brand-building experience and long-term growth over traditional corporate structures.