Brand Manager

Brand Manager – Textile Effects (Brands & Value Chain) Role Purpose Drive brand-led demand creation (“pull”) by positioning textile dyes and functional finish solutions as brand-approved, value-driven offerings , ensuring conversion from brand concept to mill execution . Key Responsibilities Build and manage relationships with global and regional apparel, denim & home textile brands Position solutions as brand-approved standards and drive RSL/MRSL inclusion Lead brand presentations, innovation days, and workshops Develop brand-facing pull campaigns (sustainability, performance, comfort, durability) Translate technical solutions into consumer and brand value stories Drive demand flow Brand → Mill → Converter Ensure lab-to-bulk conversion in close collaboration with sales, technical teams & mills Support innovation, ESG, circularity, and preferred partner initiatives Product & Solution Focus Integrated systems: dyes + functional finishes Application segments: Shirts – easy care, softness, whiteness Trousers – durability, anti-pilling, stretch recovery Denim – low water, color retention Home textiles – softness, hygiene Key KPIs Brand approvals & nominations Revenue from brand-led programs Concept-to-bulk conversion rate Pull campaigns launched Value-based premium realization Candidate Profile 10–18 years’ experience in textile chemicals / dyes / finishes or brand/sourcing roles with strong technical exposure Experience working with brands and mills Strong knowledge of dyeing processes, functional finishes, and sustainability frameworks (ZDHC, Bluesign) Ability to convert technical features into commercial and consumer benefits Strong stakeholder management and cross-functional collaboration skills